Siemens uses SMS, digital signage screens to get CEO interacting with 10,000 staffers January 10, 2011 by Dave HaynesThis is an interesting spin I’ve not seen before that integrated mobile technology with digital signage for a corporate communications exercise. Siemens stuck its US CEO at a cafeteria table and did a “Fireside Chat” via live video streaming with 10,000 employees, in 50 locations, and across 4 timezones. Staff interacted with Daryl Dulaney by …
Acronym Alert: YCD and HP show RAMP at NRF January 10, 2011 by Dave HaynesYCD Multimedia is at NRF this week showing off some technology that at least suggests it auto-generates content to screens based on the integration with a partner’s POS back office system. “YCD’s solution will be changing the playing field for grocery and convenience store retailers. We are allowing retailers’ digital signage campaigns to be fully …
MTI comes in from the edges, into thick of retail digital signage offers with new ReAct product January 6, 2011 by Dave HaynesMTI has been working around the edges of the digital signage retail sector for many years, with software and displays that popped up content based on shopppers lifting up and inteacvting with its core products – secured tethers for merchandising displays. When you are about to stuff that sexy Samsung amoled smartphone into your pocket …
MicroSigns does first US deal for digital signage displays January 6, 2011 by Dave HaynesMy friends (and clients) up in Montreal who have steadily built up European business for MicroSigns’ cool little interactive screens for wireless retail now have a toe-hold in the US, albeit waaaay west in Alaska. The company’s digital merchandising displays – small interactive LCDs that replace paper fact sheets on the display counters in wireless …
DOOH network Access 360 gets $12M VC investment January 5, 2011 by Dave HaynesAccess 360 Media has announced a $12 million investment from VC firm Columbia Capital, to be used to build the DOOH network’s headcount and footprint through acquisition and organic growth. “Since acquiring Arena Media Networks in early 2010, our new combined platform— encompassing both in-mall and in-arena networks—has paid off tremendously and we are thrilled …
Huge Chinese DOOH network suing its backers December 28, 2010 by Dave HaynesOne of the bigger DOOH networks in the world, VisionChina Media Inc., is going after some of its investors with a lawsuit claiming it was duped into pay way too much for the Nov. 2009 acquisition of another firm, Digital Media Group. VisionChina Media and its wholly-owned subsidiary Vision Best Limited launched an action Monday against …
So a robber walks into a flashy new digital bank … December 22, 2010 by Dave HaynesI like the overall approach of the new Citibank flagship store in New York’s Union Square. The digital is designed right into the overall look and feel, there’s interactive this and that, and the bank has a very crisp, minimalist feel to it. But this odd thought occured to me. If some hood walked in …
Decoder ring melts trying to sort out CBS Outdoor DOOH release December 20, 2010 by Dave Haynes(Update – CBS kindly sent some images … help … and provided more explanation … see further down in post) This has all the piece in place to a great story heading into the holidays: big media company, consumer engagement with mobile, smart interactive screens and cool stuff like geo-fencing. But in the hands of …
Big Canuck retail DOOH network turns on Bluetooth December 20, 2010 by Dave HaynesOne of the larger pure-play digital out of home networks in Canada has done a deal to start offering proximity-based Bluetooth marketing aimed at c-stores shoppers. Pinpoint Media Group has some 1,400 Couche-Tard and Macs convenience stores installed with screens around the store and at the point of sale, and has entered a new partnership with Toronto-based …
Panasonic joins the all-in-one bun fight with CoolSign/Haivision December 14, 2010 by Dave HaynesPanasonic has done a partner deal with Haivision, the new owner of CoolSign, to market a “a complete digital signage solution for businesses that is easy to purchase, install and operate.” The solution combines Haivision’s CoolSign digital signage software platform, pre-configured on a powerful media player PC, and Panasonic’s professional LCD displays. This bundled digital …