Multi-touch is cool, but … May 16, 2008 by Dave Haynes[youtube=http://www.youtube.com/watch?v=JOckVTgWBr4] I bumped into yet another post and accompanying video about multi-touch touch screen applications that allow users to manipulate things on a screen without a mouse or keyboard. Yet again, it’s all very cool to look at and if you have happy feet, the video like all the others has some slightly-dated techno track …
Mobile ad CPMs well above those for DS marketplace May 16, 2008 by Dave HaynesMobile advertising is a very different kettle of fish than digital screens, but there are things to be learned from what’s happening in that space. MediaBuyerPlanner had a piece Friday reporting a few things of note that spilled out of a mobile advertising conference in LA. 1 – CPMs – A Verizon exec said the …
The industry cull is underway May 16, 2008 by Dave HaynesI have been hearing lots of stories lately about networks in Canada and the US huffing and wheezing away as they try to generate the sort of ad revenues needed to move forward. UK and European blogs have also been reporting lately of the business failures of Big Media Group in England, Digital Poster in …
Adcentricity makes US foray official; opens office in Manhattan May 16, 2008 by Dave Haynes Adcentricity founder Rob Gorrie has been spending most of his time in New York for at least a couple of months now, but his company made it official this week by announcing the opening of its NYC office. “The new office will allow us to spend more ongoing, quality time and effort with our network, …
Accenture study looks at shift to ubiquitous media May 15, 2008 by Dave Haynes Consulting monster Accenture has a a new report out about the future of content strategy, and the evolution from conventional media to a digital media world where content is somewhat ubiquitous. There’s a PDF that can be downloaded that runs through the thinking, which focuses very much on online advertising and the impacts of things …
Fasten your seatbelts, you're in for a wild press release read May 9, 2008 by Dave HaynesIt has been a while since someone was out with a press release that whipped air into a big frothy pile of not very much. But the Inbox this morning had this from TriOc Vision Studios of Montreal. It takes a lot to stop them dead in their tracks in Las Vegas. Finally, somebody has. …
PumpTop declares big dog status May 7, 2008 by Dave Haynes Adtek Media says it now has some 6,000 LCD screens mounted on top fuel pumps at gas stations across the US, making its PumpTop TV network the biggest of its kind in that country. “We are installing PumpTop TV at an average of four new stations daily,” according to Dick Paulsen, President of AdtekMedia, in …
Titan turns on staff-facing network May 7, 2008 by Dave HaynesHow many companies do you know in this industry that eat, breathe, think this stuff but don’t even have screens in their own lobbies? Yup … lots. Out of home monster Titan Worldwide announced yesterday it has flicked the On switch on a staff facing network of its screens in the main and branch offices …
PRN takes on sales for fleet of screen-equipped shopping carts May 7, 2008 by Dave Haynes As seen on Screens.TV, and here and there, Premier Retail Networks has struck an alliance with a company called Cabco, which has figured out a way to put screens onto a shopping cart that might actually survive getting banged and beaten day after day in a big box retailer. PRN, which already has 250,000 screens …
Reactrix bags airport deal with ClearChannel May 6, 2008 by Dave HaynesClear Channel Airports has worked a partnership deal with Reactrix Systems to start sticking those digital projection systems into major airports aroun dthe US. According to Media Post, Clear Channel Airports, a division of Clear Channel Outdoor, will have full responsibility for the operation, sales and licensing of Reactrix’s StepScape displays for its airport partners. …
