Newad adding 550 new screens in Canada, 3,500 over next three years February 15, 2011 by Dave HaynesMontreal’s Newad finally pulled the trigger on its digital expansion plans, announcing today an $8 million investment in digital screens it will be rolling out across Canada over the next three years. Newad has had digital screens going back more than a decade, and already had several hundred out in the marketplace, but I know …
Gas pump TV news: one network merges, another expands February 14, 2011 by Dave HaynesA couple of pieces of news from the gas pumps of America – at least those that have screens on them. Word came out this morning that Outcast Media and PumpTop TV, which has DOOH networks at gas stations and c-stores, is merging with the Health Club Media Network, which has screens in guess where. The …
Phoenix sports teams see revenues in big DOOH boards February 14, 2011 by Dave HaynesA couple of pro sports teams see big LED boards as the answer to driving revenue and life into the district where theiur venues are located. The Phoenix Suns and Arizona Diamondbacks want to use big ad boards that hint at Times Square to pump more life and money into the city’s downtown sports and …
Has AT&T entered hyper-local Digital OOH business? February 13, 2011 by Dave HaynesThe companies that for decades built their business around selling display ads into “yellow pages” phone directories have always seemed like a pretty good fit for selling hyper-local advertising on Digital Out Of Home networks. They are deeply experienced in selling ad space to businesses that don’t otherwise advertise, and dealing with the baggage that …
DSA announces new digital signage awards program February 10, 2011 by Dave HaynesThe Digital Screenmedia Association has announced it is launching an industry awards program – with the honors to be handed out at the CET World show this spring in San Francisco. The DSA’s executive director, in a blog post on the DSA site has wisely got out ahead of this and proactively posed and answered …
Stratacache and Microsoft team up on hyper-efficient embedded media player February 9, 2011 by Dave HaynesMicrosoft has pushed out a release that suggests it is getting deeper into the digital signage sector, having worked with Stratacache to develop the software image for a media player aimed squarely at the retail sector. The Stratacache Spectra S-200 Series 2 media player was configured to run on Windows Embedded Standard 2009, and using just …
AdSpace sales growth prompts major expansion February 9, 2011 by Dave HaynesIn what should be a very positive sign of industry health, AdSpace Networks has announced plans to grow its footprint in shopping malls by a third, adding 40 to the existing base of 113. That follows year on year ad sales growth in 2010 of 60% and 80% in Q4 2010. “The addition of 40 …
DSE content award finalists announced February 8, 2011 by Dave HaynesThe finalists for the DSE content awards have been released (the nominees were already notified) in eight categories, half non-interactive, the other half interactive. They were picked out 78 submissions, and the winners announced at special awards banquet Feb. 23 at the Paris in Lost Wages. DSE 2011 Content Awards – Non-interactive Nominees Advertising/Promotional WAND Corp. …
JC Penney rolling out FindMore smart digital fixtures February 7, 2011 by Dave HaynesUS department store JC Penney has announced a new smart fixture application is is rolling out to more than 100 stores. At first glance FindMore seems uninspired — looking like a replication of the online e-comm offer, but in-store — but stick with the video embedded here and you will see there is a fair …
DSF formalizes board, tweaks roster February 7, 2011 by Dave HaynesThe Digital Signage Federation has shifted from an interim to full board and tweaked its roster, adding Kimberly Sarubbi (Saddle Ranch Productions), Jeff Dowell (LG Electronics USA) and Geri Wolff (Market Works International and PR lead for Digital Signage Expo). Dropping off were Paul Bleimeyer (Mayo Clinic) and Bil Trainor (Capital Networks). Interim turned full board members: • Bob …