DS network offers carbon footprint offsets July 15, 2008 by Dave HaynesSo I’m thinking even the greenest of Green Partiers doesn’t walk by a digital screen and think it’s damn near as bad as a coal-fired generating station. But the things do draw power, I suppose, and therefore have a carbon footprint. In an arguably clever, arguably dubious announcement, an Aussie company has announced it is …
New online ad-buying service, AdSemble, unveiled July 9, 2008 by Dave HaynesI bumped into a Google Alert-ed blog entry about a new Sunnyvale, California start-up that is taking a different spin on servicing the digital signage sector. AdSemble has built a Web-based platform that enables network operators to make time available on their systems for third parties to come in and buy or even bid on …
C-store model a big challenge with gas prices July 7, 2008 by Dave HaynesWe all have clients, prospects or partners looking at convenience stores as a great venue for ad-based screen networks. 1 – There’s a ton of them 2 – They have lots of repeat customers 3 – The store designs are fairly uniform, making installs easier. But … they also come with a lot of challenges, …
Ashvertising entertains banned smokers July 6, 2008 by Dave Haynes This is quite clever. Stuart Pickard of Vertigo Group sent me a note pointing out a Belgium company that is installing hybrid ashtrays and digital posters outside of bars and restaurants. The theory, of course, is that with smoking in public places now banned in many countries, the poor, addicted slobs and slobettes have to …
Captivate bridges content offer to desktop July 4, 2008 by Dave HaynesThe guys at Captivate have been manually generating content for their network of more than 8,000 elevator screens for the past decade or so. While damn near every network out there automates feeds from news organizations like Reuters, CP and AP, Captivate has actual newsrooms in the Boston suburbs and in Toronto who every day …
AAAA and OAAA agree on DOOH report requirements July 4, 2008 by Dave Haynes Committees of the American Association of Advertising Agencies (AAAA) and the Outdoor Advertising Association of America (OAAA) have met and signed off on their suggestion for what the digital billboard industry needs to generate in terms of proof of performance reports. These reports provide a spot or “play” list similar to what is common in …
Young UK firm in at ground level … literally July 2, 2008 by Dave Haynes LevelVision has had screens for a few years now that sit right on the floor of retail premises, but a young UK firm really gets into it by embedding screens right into floors and other level surfaces. Called Flasma, the company is peddling HD screens that are designed to operate in high light, high abuse …
OVAB adds another six members July 2, 2008 by Dave HaynesThe Out-of-Home Video Advertising Bureau (aka OVAB) has added another six companies to its list of members, mostly networks but also what is OVAB’s second software supplier member. The new members are CNN Airport Network, Danoo (hyperlocal ad network on US west coast), EnQii (software, my last business card), NBC Everywhere, PumpTop TV and Ripple …
Research confirms shorter ads make more sense in DS July 1, 2008 by Dave Haynes In what many of us might consider an expensive reinforcement of the blindingly obvious, Nielsen Media Research has handed off its test results that confirm 15 second ads work better than 30s when the screens are bolted on top of gas pumps. Gas Station TV, a provider of digital out-of-home television, said that the results …
Local control of playback added to network June 27, 2008 by Dave HaynesReal Digital Media announced a weird but potentially very useful feature on its platform that I don’t think I’ve run into in this space, unless you count DVD-based networks. Using a simple, remote control device with a tiny receiver connected via USB, says a press release, NEOCAST® clients are now able to instantly suspend a …
