Numbers you should remember (and tout) if you are chasing retail business March 1, 2010 by Super UserLionel Tepper, who runs Digital Signage Universe, carved out the time to sit through some of the sessions at last week’s Digital Signage Expo. He always does a particularly thorough job, and he has quite a long, very useful section up about the Walmart Smart Network and the quality of its measurement. There is now lots …
DSE week will be interesting February 21, 2010 by Super User I am packed. Tickets printed. Seat chosen. Insured up the wahzoo because I don’t want to be bankrupted if I get a paper cut. This time last year I think there was a lot of snow on the ground and it had been a looooong winter. This year there is no snow up here and …
LocaModa sweats it assets; opens apps store February 16, 2010 by Super User This is smart. LocaModa has taken a lot of the Flash-centric applications it has developed and refined over the last 3-4 years, added some new ones, and packaged them up into an app store. These are essentially full-screen widgets that DOOH networks can grab to juice up their programming with something outside the over-used and …
Moving Day July 31, 2008 by Dave Haynes Well, the end of the month seems like as good a time as any to re-point the blog from here to over there. The new home for this is https://www.sixteen-nine.net I would set up an automatic re-direct, but there’s that sticky little issue about not knowing how to actually pull that off. The stuff that …
And your point is? … July 23, 2008 by Dave HaynesThe hoo-hah continues about big LED boards and their impact in communities. The latest comes from Grand Forks, North Dakota (final resting place of many brain cells – the cheapest road trip from my college days in Winnipeg), where authorities have put a hold on such boards on the very flat prairie outside the little …
Shifting to my own domain … at some point July 22, 2008 by Dave Haynes When I started this thing I was under the spell of a British CEO at my old employers, who convinced me the world was moving away from the term digital signage. Screen media was the handle that was to be on the tip of every tongue! Well, clearly I’d skipped my meds that day, yet …
The NEO factor July 21, 2008 by Dave HaynesNeo Media is a client, but I’m not at all involved with their activity on the other side of the Atlantic – where the company seems to be getting a real vote of confidence in the marketplace. As AKA and others have reported, the UK-based mall and bar network Avanti Screenmedia had been struggling for …
User generated content draws few ad dollars July 18, 2008 by Dave HaynesEvery few months people get all whipped up about some buzz phrase or technology that will be a big part of the future of this industry. For a while last year, people were blabbering away about user generated content, and how video material supplied by the great unwashed would be a cool thing to build …
Crappy economy slowing bar traffic July 18, 2008 by Dave Haynes Media Buyer Planner is reporting that fewer people are heading out to bars and clubs and of those that do go, they’re skipping the Grey Goose and drinking Absolut. Nearly 44 percent of bar managers, bar owners and bartenders report a decrease in consumer traffic at their establishments, according to a May 2008 study from …
UnSoldSpace enters increasingly crowded aggregator game July 18, 2008 by Dave HaynesAn Atlanta-based startup has announced its entry into the increasing crowded competition for getting in the middle of advertising transactions in the out of home sector, including digital. Last week it was AdSemble. Now we have UnSoldSpace.com, a Web-based search and broker tool that enables media planners/buyers to sniff out available media and quickly put …
