Digital OOH cinema’s Screenvision acquires UniqueScreen; now approaching National CineMedia in scale September 2, 2011 by Dave Haynes Cinema Advertising is kinda like a step-sibling to what we think of as Digital OOH or Digital Place-based Media. PQ Media, for one, rolls cinema into its research and forecasts for the overall Digital OOH sector. Now another company has done a business deal that also makes it a big fella in the space. New …
HP re-thinking its hardware business, which would include its digital signage efforts August 18, 2011 by Dave Haynes On the heels of a planned or unplanned leak, HP has issued a press release this afternoon confirming it is looking at buying a big UK software firm and largely getting out of the hardware business – repositioning the giant firm more along the lines of IBM and Oracle. HP today commented on the recent announcement by …
Pennsylvania’s wondrously dumb digital wine kiosk program in trouble August 15, 2011 by Dave Haynes About a year ago I wrote about how the state of Pennsylvania started rolling out a test of automated wine kiosks in grocery stores. Based on the description, images of the digital signage-topped cabinets and video, the only logical conclusion one could draw was that this was never getting beyond a trial. It looked gloriously, wondrously …
Brand marketing money shifting into stores for digital, other tools August 12, 2011 by Dave Haynes The shopper research firm GfK Interscope has released its 2011 Futurescope survey of consumer packaged goods and retailers, with the results showing more and more see in-store marketing as critical to their bottom lines. Ninety-five percent of the 300 people who did the survey this spring said they’re actively engaged in shopper marketing, with more than 80% saying …
Report says digital signage is booming; we say hmmm… August 12, 2011 by Dave Haynes All the reports that get issued on this space tend to blur together after a while, and the forecasts of growth and $X.X Billion values thrown at the sector just look like abstract numbers. I struggle, particularly, to get excited about forecasts from research companies that would have the most fleeting, drive-by grasp of the …
England’s riots: Using screens to fight the national lootery August 10, 2011 by Dave Haynes The riots and looting that have popped up around the UK since the weekend have been fascinating to follow from a safe distance. The acts are maddening, the implications disturbing and the aftermath heartbreaking for merchants and people who’ve seen their communities mindlessly ransacked. It got me thinking about a couple of things as they …
A closer look at iSign-Pinpoint Digital OOH deal August 4, 2011 by Dave Haynes Anyone who has been around Digital OOH sector in Canada for awhile knows the long story of the network in convenience stores operated by Quebec-based Couche-Tard (known as Mac’s stores in English Canada). A deal to put a network in there was off and on, off and on, for what seems like years – the …
iGotcha tees up golf-focused Digital OOH network July 12, 2011 by Dave Haynes Several companies have, over the years, had runs at installing Digital OOH ad networks in the high traffic areas of nicer golf courses out there – the theory being the audience skews high on household incomes and luxury tastes, so what a great way to reach them. Not a lot, if any, have thrived as …
More details on the IndoorDIRECT-Taco Bell Digital OOH deal July 7, 2011 by Dave HaynesThe IndoorDIRECT announcement last week turned a lot of heads, as is usually the case when a company announces a deal that makes it one of the larger players in an entire sector. The release was a little light in details, so I asked the firm if they could fill in some blanks. VP Marketing …
Pattison's $324M deal bags static and Digital OOH ad contract with Toronto transit system July 7, 2011 by Dave HaynesWhen Pattison Outdoor Advertising acquired Onestop Media Group earlier this year, a couple of thoughts jumped into my head: 1 – They were buying into a lot more technical insight and capability for Digital OOH than they had up to that point; 2 – They were positioning the company to win the renewal for the …
