Castrol bankrolling digital signage network for Canadian service partners November 16, 2010 by Super UserScreenScape Networks has done a deal with the marketing company that handles Castrol’s business in Canada that will see a digital signage solution put into auto service centres and retailers. Wakefield Canada does the sales, marketing and distribution of Castrol consumer and commercial lubricants in Canada, and with its client sees digital signage as a powerful tool for …
LG formalizes software ties with BroadSign November 16, 2010 by Super UserLG Electronics USA has made formal its relationship with BroadSign as the software under the hood of its turnkey digital signage solution, called SuperSign Premier-s. The solution was called SignNET when it was unveiled at InfoComm, and BroadSign’s involvement was kept very quietly in the background. To align with another LG digital signage software platform, …
Confirmed: CognoVision acquired by Intel November 16, 2010 by Super UserCongratulations to Haroon Mirza (right) and Faizal Javer, the two main front men at CognoVision have been doggedly selling their video audience analytics the last few years and have now, I assume, reaped the benefit of being acquired by tech giant Intel. The rumor bubbled up the last few days via DailyDOOH (not a lot …
Astral ads more digital boards in Toronto November 15, 2010 by Super UserAstral Out-of-Home, which is part of Montreal-based Astral Media Inc., is adding nine new digital LED billboards in Toronto – which will boost the national network to 32 faces in Montréal, Toronto and Vancouver. Astral’s Digital Network uses, at least they have so far, big YESCO boards. The tech most typically replaces conventional boards, and …
A look at Prysm displays in American Eagle Soho (NYC) November 12, 2010 by Super UserAfter CETW yesterday I went down to the American Eagle store to see the new Prysm laser phosphor displays that have been installed there and were the subject of a news release Thursday. I had seen the tech at InfoComm but this was a first chance to see it in the wild. Impressions: Quality of …
Squabble developing over big agency DOOH transaction fees November 12, 2010 by Super UserThere’s a really intriguing piece in MediaWeek about the bun fight going on regarding the internal media planning system one of the biggest media buying agency group’s in the US wants DOOH networks to use. The nut of it is that Starcom MediaVest wants networks to use the system it is putting in place, which …
Context Media adds new rheumatoid network November 11, 2010 by Super UserWhen I am asked to cite examples of DOOH networks that are thriving and doing things right I usually reference Chicago-based ContextMedia and its diabetes-focused network. The network is focused only on clinics that treat patients who have or may have diabetes, and it does very well by limiting much of its ad sales focus …
NEC hooks up with Intel and Microsoft on global digital signage offer November 10, 2010 by Super UserI am sitting in the blogger lounge at Customer Engagement Technology World – sheesh that’s a mouthful – so this is not the most opportune to decode news that NEC Corporation, Intel Corporation and Microsoft have entered into a strategic relationship to provide an integrated digital signage offering for the global market. I have a …
DPAA digital signage video standards: Good or bad? November 9, 2010 by Super UserAt the Digital Place-based Advertising Association’s recent media summit, the organization started talking about standardizing video formats and encoding. The background to that is a simple quest to minimize the production requirements of creative shops and remove another buyer objection, as in, “If I buy DOOH for my client, we’ll have to make 12 versions …
HP's expanded digital signage offer is (big yawn) Scala imaged on a couple of desktops November 8, 2010 by Super UserWell, it’s better than HP featuring a re-badged display monitor as its big digital signage offer, but one has to hope this is just a couple of more toes in the water and HP will ultimately show a little more inspiration than marketing a couple of existing desktop boxes pre-imaged with a version of Scala. …
