rAVe: InfoComm survey suggests AV economy still healthy October 12, 2011 by rave InfoComm’s October 2011 Economic Snapshot Survey indicates that the market is stable, but not quite as rosy as AV dealers and design consultants predicted. The most recent InfoComm Performance Index (IPI) is 68.0, indicating that the AV industry has been experiencing sustained stability for the past six months. This index falls short of the 72.7 …
Walmart goes hyperlocal on screens with deals and content, but … October 11, 2011 by Dave Haynes Walmart is launching new messaging technology that localizes marketing messages based on what’s going on in the area and things like the weather. Sound familiar? Sure, it sounds like database-driven digital screen content. Yay! Except the screens, in this case, are PCs, tablets and smartphones. The retailing giant has announced the My Local Walmart Facebook app, …
Forrester Research to talk mobile engagement in DSA webinar next week October 11, 2011 by Dave Haynes The Digital Screenmedia Association is running a webinar next week looking at mobile strategies and opportunities and featuring Julie Ask of Forrester Research. The Oct. 18th timing is slightly curious, and unfortunate, as the Strategy Institute has its conference on in NYC at the same time and others will be on their way to that city …
GoGo getgets lotto machine giant as ad partner October 11, 2011 by Dave Haynes The lottery business has long been seen by business development guys as one of those sectors they’d love to crack the code on, and win some business – for the simple reason that lottery points of sale tend to be counted in the 1,000s, not the dozens or 100s. One of the ways in would …
Follow The Money Dep’t: New VSS Forecast Shows Big Growth For OOH & DOOH September 30, 2011 by Dave Haynes Out-of-Home Media’s compounded annual growth rate is predicted to be at 9.2% in 2015, making it a $12.08 billion industry in the US based on “accelerated gains in traditional OOH and the continued roll-out of digital OOH screens and signage.” That’s the word in the new omnibus media and communications industry forecast by Veronis Suhler …
Nielsen confirms the obvious, or is there more to it? September 30, 2011 by Dave Haynes Research from Nielsen released the other day drew the forehead-slapper conclusion that advertising shown on multiple platforms substantially increases recall, as opposed to just seeing the ad on TV. My initial reaction was, “Well … yeah. Of course.” But I also thought, there had to be some reason Nielsen, working with Google, had looked into this. …
Pennsylvania’s goofy wine kiosk program gets corked for good September 27, 2011 by Dave Haynes The word out of Pennsylvania is that the state liquor board’s wondrously dumb self-service, digital signage-topped wine kiosk program is done. Reports Penn Live (via Self Service World): The Pennsylvania Liquor Control Board says its one-year experiment with wine vending kiosks at grocery stores is over because of a dispute with the contractor. The Liquor Control Board …
Back at my post September 26, 2011 by Dave Haynes I’ve read it is not the brightest idea to broadcast the fact that you will be out of town for several days, as thieves might be intrigued by that information. So I just kinda dropped off for a week and went on a holiday. It had been more than a year since I last had …
iSign gets LOI renewal from Canadian c-store giant for Digital OOH network September 13, 2011 by Dave Haynes The company trying to acquire, keep going and then expand a Digital OOH network that’s been running in Canada’s largest C-store chain says it has hit one of its key milestones – a Letter Of Intent to re-up for five years with Mac’s/ Alimentation Couche-Tard Inc. iSIGN Media Solutions Inc. is pleased to announce that …
3M starts to show new digital signage hand with Pixel Qi investment September 12, 2011 by Dave Haynes When news came along that Jeff Dowell – who had been running LG’s digital signage effort in the US – was going back to 3M and working on digital signage stuff there, people were naturally curious about how 3M was going to play in the space. The company had been involved pretty heavily as a …
