LocaModa works deal to socialize PRN October 25, 2010 by Super UserLocaModa has completed a nice little deal with PRN that sees its social media integration technology rolled into the content offer on the PRN Checkout TV Network in supermarkets. Says the release: PRN and LocaModa will jointly develop a suite of cross-channel ad units (advertising opportunities) designed to enhance customer engagement at checkout by integrating …
CHMN’s medical waiting room gains national footprint October 25, 2010 by Super UserWe’re seeing media sales by DOOH networks get rolled up in a couple of ways. One is by signing on with aggregation services like Adcentricity or SeeSaw (or others, there are a few now) or via services such as rVue. The other is through affiliate networks – essentially similar networks in the same vertical who …
Is AMX Is Trying to Buy SpinetiX? October 22, 2010 by raveFrom Sixteen:Nine partner rAVe Although no one from either company will confirm any details on the record, we have sources that tell us AMX and SpinetiX are in talks about a buy-out or investment. SpinetiX, you may recall, manufacturers a non-PC-based media player, the HMP100, which won our Digital Signage CHAMPS Award for Best non-PC …
"Oh Really?" Dep't: Global DOOH leader set to conquer indie pharmacy world October 20, 2010 by Super UserI immediately start smirking when I see a headline that includes the word “purveyors” – hoping “Ye Olde” will also get tossed in. So I was very excited (but also disappointed – no Ye Olde) to read word that: “GoGo Cast to Acquire Digital In Motion the Largest Purveyor of Digital Out of home Solutions …
Ad Age's marketer of the year, Ford, does great DOOH spots October 18, 2010 by Super UserFord just got cited by Advertising Age as its 2010 Marketer of the Year. It would seem an honor well-deserved as the automaker has worked its way through really lean times without a bailout and by producing vehicles that people wanted to buy for reasons beyond patriotism. I mention this because of all the automakers, …
DS Today: DPAA developing creative guidelines, planning tool October 18, 2010 by Super UserThe Digital Place-based Advertising Association has been pretty quiet since its name change (from OVAB) and the departure to RMG of president Suzanne La Forgia. But the DPAA’s new head Susan Danaher has surfaced in an interview with Digital Signage Today, which is now up on the portal site. It’s a lengthy, particularly for DS …
This week's Top 5 Digital Signage Posts October 15, 2010 by Super UserSo some weeks I have a pile of posts, some like last I barely have five. This week, a fair number. Here’s the Top Posts, based on reader traffic: My thoughts on the DSE Industry Forum (It was really good) A look at little-known content rendering farms, and how they could help digital signage firms …
Flypaper's digital signage content creation suite adds interactive tools October 6, 2010 by Super UserOne of the companies I made a point seeing at Digital Signage Expo earlier this year was Phoenix-based Flypaper Studio, which has a Flash and motion graphics creation tool that it was just starting to angle into this sector. I’d been watching the company for a while, but this was the first sign of the guys …
The other couple: DSA and CETW now BFFs October 4, 2010 by Super UserThe Digital Screenmedia Association (DSA) has – SURPRISE!!! – formally hooked up with Customer Engagement Technology World (CETW), the trade show formerly now as The Digital Signage Show, or even more so, as Kioskcom. CETW is now officially the trade show of the DSA, with the first event (informally) set for next month in NYC, …
Are DOOH networks in big retail tainted? October 4, 2010 by Super UserThe venerable trade publication Advertising Age has a piece up called “In-store TV Still Fighting For Respect — And Marketing Dollars.” OK. Agreed on the headline. Then there’s the kicker, secondary headline: “Why a Little Something Called the ‘Taint’ Still Matters.” The premise here is that the digital retailing medium has a taint about it …
