Montreal subway DOOH network using mime to drive eyeballs December 3, 2010 by Super UserPhoto kindly provided by Steve Faguy (Fagstein blog on Montreal) The company that has the digital screen network running in the Montreal subway system has a decidedly different approach to getting the attention of commuters – a mime. “Brandtertainment” firm FarWeb.tv and Metrovision (can’t find website) are using Didier Ze Mime, the main character of …
DSE skeds another speed-dating weekend retreat December 2, 2010 by Super UserDigital Signage Expo’s organizers indicated in the wake of their first industry forum that they were going to do two of them in 2011 – one on each coast. The first one has now been announced – for May 15-18 in St. Petersburg, FL, at the Vinoy Resort and Golf Club. Peerless has already stepped …
Capital Networks/Digimation release v4 software December 2, 2010 by Super UserToronto-based Capital Networks and its longtime software partner Digimation have been in this space for more than a decade, and are now into version 4 of its Audience platform. The companies’ press release reports Audience 4.0 puts a big focus on HD quality video output, and adds “smart, enterprise-level scheduling” that enables hyper-targeting down to …
The Screen Forum professes its Love for Content December 2, 2010 by Super UserUK-based The Screen Forum has announced a new creative showcase called LOVE CONTENT, in collaboration with the communications agency SPAFAX. The program is intended to showcase, promote and celebrate the growing body of good work in the sector. Open to all – the aim of the Gallery is to provide a platform for creative teams to …
Do people want to watch TV out of home? November 30, 2010 by Super UserTurner Broadcasting and IndoorDIRECT have worked a content deal that will see the broadcaster’s broad portfolio of content available to run in some fashion on DOOH screens installed in some of the bigger quick-service and fast casual restaurant chains in the U.S., including McDonald’s, Wendy’s, Hardee’s and Carl’s Jr. Reports Adweek: The deal underscores the importance of …
VIF hits 1,000 digital signage screen milestone in Quebec November 25, 2010 by Super UserBenoit Johnson, who runs Montreal-based VIF Communication, sent a note along to note his company just installed digital signage display no. 1,000 on its managed networks in Québec. The bulk of those screens are in the fresh produce sections of some 200 IGA supermarkets around the province, which are intended to influence purchase behavior. VIF is also …
Think BIGGER: Think Digital Signage Networks (rAVe video) November 24, 2010 by Super UserMy content partners over at rAVe [Publications] have pulled together a presentation and put it to video to make the case in the Pro AV sector for more companies to get involved in digital signage. “Think BIGGER: Think Digital Signage Networks (Why you should do DS)” walks viewers through the rationale for digital signage networks. …
National Retail Federation show adds dedicated digital signage area November 19, 2010 by Super UserA handful of digital signage software and gear companies have been at the big NRF show in New York in January for the last few years, but were scattered here and there around the show floor. The NRF and Digital Screenmedia Association people have reached an agreement that will see the sector organized into what …
Scala's Jeff Porter: Why the HP deal is big (and not a yawn-fest) November 19, 2010 by Super UserSchedules conspired against us, but Jeff Porter from Scala and I finally sync’d up this morning and he walked me through a demo of the new program they have with HP – a program I called a big yawn when it was announced recently. I wasn’t getting tingles because HP was marketing digital signage on …
Nielsen's corporate offices lit up by Arsenal Media with digital displays November 16, 2010 by Super UserDenys Lavigne of Arsenal Media has been telling me for a while now about a project his company was working on for The Nielsen Company’s executive offices in Connecticut. That project is now switched on, and Lavigne has passed along a link to a video case study that explains what was done and why. I …
