So a robber walks into a flashy new digital bank … December 22, 2010 by Super UserI like the overall approach of the new Citibank flagship store in New York’s Union Square. The digital is designed right into the overall look and feel, there’s interactive this and that, and the bank has a very crisp, minimalist feel to it. But this odd thought occured to me. If some hood walked in …
Decoder ring melts trying to sort out CBS Outdoor DOOH release December 20, 2010 by Super User(Update – CBS kindly sent some images … help … and provided more explanation … see further down in post) This has all the piece in place to a great story heading into the holidays: big media company, consumer engagement with mobile, smart interactive screens and cool stuff like geo-fencing. But in the hands of …
Big Canuck retail DOOH network turns on Bluetooth December 20, 2010 by Super UserOne of the larger pure-play digital out of home networks in Canada has done a deal to start offering proximity-based Bluetooth marketing aimed at c-stores shoppers. Pinpoint Media Group has some 1,400 Couche-Tard and Macs convenience stores installed with screens around the store and at the point of sale, and has entered a new partnership with Toronto-based …
Panasonic joins the all-in-one bun fight with CoolSign/Haivision December 14, 2010 by Super UserPanasonic has done a partner deal with Haivision, the new owner of CoolSign, to market a “a complete digital signage solution for businesses that is easy to purchase, install and operate.” The solution combines Haivision’s CoolSign digital signage software platform, pre-configured on a powerful media player PC, and Panasonic’s professional LCD displays. This bundled digital …
AMX releases TCO calculator. Great, but … December 14, 2010 by Super UserPro AV giant AMX has announced and released a total cost of ownership (TCO) calculator for digital signage installations. “The first such tool in the digital signage industry lets buyers compare digital signage solutions and evaluate costs, both fixed and recurring. The TCO calculator also serves as an education vehicle introducing new buyers to the …
ANA on "devalued ad investments" on screens December 10, 2010 by Super UserThe Association of National Advertisers is going after TV networks that use the space created when standard-definition commercials air on high-definition feeds to run their own promos, reports MediaWeek. The ANA’s Television & Video Committee took TV networks to task for filling up the pillars to the right and left sidebars of standard-definition ad spots …
Follow The Money Dep't: IPG's forecast for 5.4% ad spend growth December 7, 2010 by Super UserOn the heels of ZenithOptimedia’s ad spend forecast comes a separate one from another holding group, IPG MediaBrands and its MagnaGlobal research and analysis division. It says media companies will see 5.4 per cent growth in 2011, building to a total of $412 billion. More than 40 per cent of that is for video. As …
DOOH as a franchising scheme December 6, 2010 by Super UserThe DSE site published a news piece Friday about a Florida company, Eyeris TV, offering up a franchised scheme for hyper-local digital out of home ad networks. Never heard of the guys, but they got me thinking about the whole notion of setting up networks as franchises. Would it work and who actually makes money? …
Follow the money dep't: Local tops OOH spending December 3, 2010 by Super User1,2,3 – SQUINT!!! The Outdoor Advertising Association of America (OAAA) says ad spend went up 7% in Q3 of this year (when compared with Q3 2009), and that adds up to $1.44 billion. The biggest chunk of money goes to the curiously-dubbed “Miscellaneous amusements and services” category, which cranks about $239 million, or 16.6%. That’s …
LG's US structure intact despite global switch-ups December 3, 2010 by Super UserThere must have been a bunch of speculation and uncertainty out there to prompt LG to issue a “News Alert” to effectively reiterate that nothing’s changed in its US display business operations. This just popped up in my Inbox: In the wake of reports about a global corporate restructuring affecting the LG Electronics Business Solutions …
