UCView Debuts Entry-level Platform January 4, 2012 by Dave Haynes LA-based digital signage software firm UCView has joined the ranks of companies competing for the entry-level to mid-sized business market with a bundle billed as dead-easy to fire up and start using. One element of the pitch behind the SignEdge bundle – player and software – is that activating and using the platform for the first …
Raffi Vartian Hooks Up With signagelive January 2, 2012 by Dave Haynes This was done weeks ago, but the official word is now out that UK-based signagelive has hired on Raffi Vartian to build up the company’s business in North and South America. Raffi has been around the space for several years, first on the proximity marketing side with his own BlueTooth-based startup and then the last …
Ad Business Going Mad About Meta Data December 13, 2011 by Dave Haynes Anyone who produces creative or is tasked with the actual job of getting the right media to the right screen at the right time will find this interesting. MediaPost is reporting how Madison Avenue’s top trade associations are formally making a push to standardize metadata into the creative production process, with the goals of reducing …
rAVe: LCD Price-Fixing Suit Settled December 12, 2011 by Dave Haynes After the $585-million government fine for price-fixing, Sharp, Samsung, Chimei Innolux, LG and four other LCD manufacturers now must pay $388 million to settle the class-action suit from end users. The companies won’t admit to the crime, but they agreed on the settlement in a price fixing case from a 2007 class action lawsuit. That …
Canadian retailer Mark’s rolling out store redesigns with ADFLOW solution December 12, 2011 by Dave Haynes ADFLOW Networks seems to be on a bit of a roll lately. On the heels of a nice joint marketing deal with Acosta and an announced rollout of interactive health stations in Rite-Aid store, the Burlington, Ontario-based software firm is announcing a deal to be the digital signage provider “for all store redesign initiatives” for …
John Ryan bags 5-yr digital signage deal with global Top 20 bank December 2, 2011 by Dave Haynes With Europe and Spain in a bit of a financial pickle, it’s interesting and perhaps telling that a massive Spanish bank is going ahead with a digital screen network across its estate. Madrid-based BBVA, one of the Top 20 retail banks on the planet in terms of scale, has entered into a five-year agreement with …
ABC media sales takes a Taxi TV ride December 1, 2011 by Dave Haynes There are vastly differing opinions as to whether Digital OOH should get a slice of the TV spend pie, and as many opinions on whether the medium can be sold like TV. Both will get a test starting next month as the ABC TV network’s national and local ad sales people try including screens in …
United Nations agency worried about digital signage standards. No, really … December 1, 2011 by Dave Haynes When I saw a news release from the International Telecommunications Union wringing its hands about the need for interoperability in digital signage, my natural reaction was: “What’s the International Telecommunications Union???” I looked it up in and went a little cross-eyed when I saw the ITU is a United Nations agency, based in Geneva, Switzerland, with …
ADFLOW Health announces massive 4,700-store network November 30, 2011 by Dave Haynes ADFLOW Health Networks has done a very nice deal with the Rite Aid retail pharmacy chain to put its biometric screening kiosks – branded as Personal Health Centers – in all US locations. The deal quickly turns ADFLOW’s network into the largest network of its kind, and represents what sounds like a very aggressive push into this sector. …
Cell phone consumer tracking at US malls shut down November 30, 2011 by Dave Haynes There was a substantial fuss stirred up last week with word that a couple of shopping malls in the US (the Promenade Temecula in Southern California and Short Pump Town Center in Richmond, VA) were doing a little consumer intelligence using cellphone-tracking technology. That technology just established shopper patterns as people moved around the malls …
