Two weeks after the quake, but DOOH4Relief still needed March 25, 2011 by Super UserIt has now been two weeks since the deadly earthquake and tsunami in Japan, and while the media industry has somewhat moved on to the latest Middle East conflict, and the new season of Dancing with the Stars, the troubles in Japan are still very real, and help will be needed for a long time. …
Battery-powered displays and kiosks cut the cord March 25, 2011 by Super UserChester Niziol had me up to the Toronto-area R&D digs of one of his companies, ideaLAB, something like a year ago to show me a prototype of a display he was working on that ran off nothing but batteries for a full business day. It was a little bulky and prototypey (invented word), but I …
Muzak sells to Mood Media in $305M cash deal March 24, 2011 by Super UserFresh off the news wires comes word that Toronto-based Mood Media Corp. has done a deal to buy Muzak Holdings LLC for $305 million in cash. Fort Mill, S.C.-based Muzak just got out of Chapter 11 bankruptcy last year. “It’s an incredibly complementary acquisition, minute one,” Mood Media Chief Executive Lorne Abony said in an …
Do infomercials make sense for Digital OOH Networks? March 24, 2011 by Super UserrVue has done an intriguing deal with a direct response TV marketing firm – a loftier description for a company that does TV infomercials – to bring those ads to Digital OOH networks. “We, at GIS, always strive to find innovative and effective ways to ‘Reach out to the World’ and are very excited about …
Video: DOOH4Relief spot by Cineplex Digital Solutions March 23, 2011 by Super UserThis is great for a few reasons. 1 – A really nice motion graphics treatment playing off a simple theme. 2 – It is longer and allows time for the call to action to be absorbed. 3 – It will run in movie theatres across Canada before Hollywood movies start, but is ALSO available* for …
SeeSaw, DPAA announce tools intended to help DOOH media planning process March 23, 2011 by Super UserSeeSaw Networks has announced what it is calling a new reach and frequency model that calculates media plan audience deliveries across multiple digital place-based media networks. The release is a little heavy on how swell it is, and light on what’s actually being done, but here’s what is laid out: Developing place-based buys through the …
Brazilian network now rivals US-based Captivate as biggest elevator DOOH network March 23, 2011 by Super UserLanguage and distance tends to make me, and a I bet a lot of people in this sector, forget about what’s going on in other parts of the world. Having got my start in Digital OOH getting screens in elevators, I was struck by an OOH-TV post this morning that relayed news of a Brazilian …
Research suggests new nutritional information on menu boards has nominal impact March 22, 2011 by Super UserUS government regulations passed last year, that require fast casual restaurant chains with more than 20 locations to start posting nutritional information on menus and menu boards, was expected to be a catalyst for growth in the digital menu board sector. The theory was that this information changes as offers change, and digital was a …
Canadian LED board network revived by OOH firm March 22, 2011 by Super UserThe Outdoor Broadcast Network (aka OBN) went down last summer, a victim of a depressed advertising market and a looming need to refresh a lot of expensive LED board technology. “After eight years of running a successful digital out of home business,” said the release, “OBN has made the decision to exit the business of …
Newad confirms Scala as software driving expanded resto-bar screen network March 22, 2011 by Super UserI think Philippe Marchessault, the EVP of Ops at Montreal-based Newad, must have spent something like three years looking over his options for software and hardware vendors for its screen network in Canadian bars and restaurants. I know because we chatted several times and I pointed him in a few directions. After all that due diligence, he …
