enVu upping its immersive footprint through large mall operator March 22, 2011 by Super UserStracacache-bankrolled enVu has done a deal to roll out its immersive ad platform to shopping malls owned and operated by CBL & Associates Properties, Inc. Given that the release says the system is already operating in 29 malls, with another 12 to come, the deal did not just happen last week. EnVu’s enSpire does interactive …
Canadian OOH giant Pattison acquires Onestop Media March 22, 2011 by Super UserIf you have been around this space for a while you have probably reached the conclusion, like me, that the exit strategy for a lot of the little guys was to get picked up by a bigger guy. That has just happened with Toronto’s Onestop Media Group, which has been acquired by Vancouver-based Pattison Outdoor …
DOOH4Relief Update: New US and French-Canada ads March 21, 2011 by Super UserWe continue to see some great industry support for the Japan relief effort. Groupe Viva, a Montreal DigitalOOH network operator and digital signage services fiorm, has produced a very nice 30-second spot for the Francophone market in Canada. This follows on an email blast sent around by the Canadian Out of home Digital Association (aka …
Follow the money dep't: Outdoor up 9% in US in 2010 March 21, 2011 by Super User Research firm Kantar Media has released new figures on US ad spend that show what categories are growing, shrinking or just kinda staying the same. The research shows outdoor grew 9.6% year on year from 2009 to 2010, the third biggest category groth. It does not break down in OOH vs Digital OOH. Poached from …
Very cool: 3D Projection-Mapping Blasted From Half-mile Out To Sydney Opera House Sails March 18, 2011 by Super UserThis looks pretty spankin’ amazing on a bunch of levels. A week-long music festival in Sydney, Australia will culminate with a performance at the city’s iconic concert hall by the YouTube Symphony Orchestra – some 100 classical musicians from around the globe who auditioned online to be part of this event. The big concert on …
DOOH4Relief banner ads available for download March 17, 2011 by Super UserWant to help the DigitalOOH community effort for Japan? We have creative people producing spots (we could use UK and Euro, as well as other parts of globe) and the back-end is being handled nicely by Insteo. But you can pitch in simply by spreading the word. Tell your network operator clients and partners about …
DOOH4Relief Update: Five countries, momentum building March 17, 2011 by Super UserThis should be a busy day as the Japan relief effort by the Digital OOH industry gets increasingly involved in a collective, voluntary effort to drive fundraising for the still unfolding tragedy in that country. We now have several ads up on www.dooh4relief.com and today should see some more added and ready for download. The …
DOOH4Relief.com now live; spread the word and help Japan March 16, 2011 by Super UserThe DOOH4Relief.com website is now live, as is a Twitter account with the same handle. There are three spots available to download and use on DOOH and non-ad based digital signage networks (there’s no reason these ads can’t resonatew with people on corporate or college campuses, for example). To use, just right-click and save the …
Review and next steps: Japan Relief Effort From DOOH Community March 15, 2011 by Super UserWe had a great 2 PM call, with folks from Insteo, rVue, Context Media, TouchTunes, Cineplex, Canadian Health Media Network and Preset jumping on, as well as content consultant Judie Stillman. There may have been more, but conference calls have their challenges. Here’s the deal as it stands: rVue has already produced a nice 30 …
Conf call today at 2 Eastern for Japan relief DOOH spots March 15, 2011 by Super UserDavid Weinfeld has arranged a conference call bridge for today at 2 PM Eastern to coordinate development and distribution of public service ads to aid in raising funds for Japanese victims of last week’s earthquake and the horrific tsunami that followed. The intent of the call is to identify who can do what, and try …
