DPAA Adds Russian And Romanian Members August 16, 2012 by Dave Haynes The Digital Place-based Advertising Association says it has added Russia and Romania to its international membership, joining earlier relationships announced with associations in Canada, Brazil and Australia. The Romanian Indoor Advertising Association (RIAA) was founded just last tear and is driven by Ovidiu Brazdau, a managing partner of Info-Sanatate Network, a waiting room network in …
New H.265 Video Compression Will Be Twice As Efficient as H.264 August 16, 2012 by Dave Haynes This could be big. The Moving Picture Experts Group (aka MPEG), which has members representing the interests of telecoms, computer, TV and consumer electronics companies, met last month and has approved a new standard for high efficiency video coding that video now encoded using H.264 (a widely used encoding standard these days) can be done …
Financials: Planar’s Fortunes Improving As Digital Signage Sales Climb August 14, 2012 by Dave Haynes Planar Systems latest financials show the company lost money during the last quarter, but its fortunes are improving as it gets more focused on standard products and less on specialty work. The NASDAQ-listed company, based in the Portland, OR-area, lost 8 cents a share on sales of just shy of $45 million. That was up 19% …
Pro Hockey’s NY Rangers Turn On Digital Signage Network August 13, 2012 by Dave Haynes Many years of doing this has exposed me to digital signage being used in endless ways, but I have never seen it applied as a tool to herd pro athletes. Pro hockey’s New York Rangers are using digital screens at its Madison Square Garden Training Center in Tarrytown, NY to communicate with the players. The Rangers, …
DPAA: 94% Of Media Planners Have Digital OOH Baked Into 2013 Strategy August 13, 2012 by Dave Haynes The Digital Place-based Advertising Association (DPAA) has released new survey results that suggest 94 percent of strategic media planners plan to allocate dollars to digital OOH in 2013. When planners were asked about project spending for 2013, 94.2% said they would include DPb media (worst contrived acronym … ever) in their plans, compared to 86.3 …
Financials: Wireless Ronin Still Deep In Red, But Losses Getting Smaller August 10, 2012 by Dave Haynes Wireless Ronin had its latest SEC-required opening of the kimono session Thursday, reporting quarterly reults and getting on a conference call with analysts. In short, it’s an ongoing struggle and the interesting thing is the analysts are getting kinda cranky and pushy, something I’ve not noticed in reading transcripts from earlier reports. The execs tell …
Adcentricity Buys Proximity Marketer August 7, 2012 by Dave Haynes Adcentricity has been very quiet since its acquisition by Bee Media back in April, and a couple of runs through the company’s site has not left me entirely grounded on what it now is or does. But, evidently mobile marketing is part of the mix. The company announced today “the acquisition of the business of …
Does The Digital Signage Sector Really Need A Seal Of Professional Excellence? August 7, 2012 by Dave Haynes The Digital Signage Federation sent around a note today announcing a Seal of Professional Excellence for the industry – something a company can get if it adheres to the DSF’s Professional Standards I guess I’d know even existed were I a member. “Derived from the Privacy Standards that were developed by the Standards Committee,” says …
Adspace Gets Access 360’s Mallvision, And With It, Vertical Dominance August 7, 2012 by Dave Haynes When you are #2 you can either try harder, or try something else. Access 360 has gone the “something else” route, making the word official that it is getting out of the shopping mall media business and focusing on its other vertical: sports venues. The assets and presumably the contracts for its Mallvision program have …
MediaTile’s Assets Picked Up By Toronto’s Corum Digital Corp August 6, 2012 by Dave Haynes Toronto-based Corum Digital Corporation has bought the assets of Scotts Valley, California-based MediaTile, the second company picked up by Corum in the past year or so. The deal doesn’t come with any announced numbers, but MediaTile was thought to have been struggling fairly mightily for the last couple of years, so this was probably – …
