Scala Hires Major Mr. Smartypants To Run Advanced Analytics September 18, 2012 by Dave Haynes So the conventional wisdom in competing in a highly, highly competitive vertical like retail is to hire a big shooter business development guy or well-connected, packaged-out exec to get some big, senior meetings and slap a pile of backs. Scala may well also be doing that, but an announcement today reflects a markedly different approach …
ScreenScape Upgrades Platform, Switching From .Net To .Com September 18, 2012 by Dave Haynes Looks like the guys in PEI at Screenscape are going from dotNet to dotCom, and doing a major upgrade in capabilities. The web-based digital signage software company sent around a note today with a preview video of its new look and feel (and dotcom brand). The new version of ScreenScape introduces a design-centric approach for …
AU OUCH: Taiwanese Display Firm May Face $1B Price-Fixing Fine September 14, 2012 by Dave Haynes You know how LCDs used to be crazy-expensive? Apparently it wasn’t just a reflection of manufacturing costs. The U.S. Justice Department has asked a federal judge to slap a $1B USD fine on Taiwan-based AU Optronics Corp., in the wake of a court ruling earlier in the year that found the company guilty for its …
Study: $450M Or More In Co-Op Dollars Going Untapped By Digital September 7, 2012 by Dave Haynes The Interactive Advertising Bureau has issued an interesting white paper about the big chunk of money being left on the table each year by brands and the people who control brand dollars who don’t want to put so-called co-op money into digital. It’s virtually impossible to quantify the amount of co-op advertising dollars available in …
RMG Adds Online To Travel Media Offer September 5, 2012 by Dave Haynes The lines continue to blur on digital advertising sales and placement – the latest being Digital OOH company RMG Networks doing a deal to sell the ad avails on WiFi-enabled browsers on US airline flights. The announcement today is a little fuzzy on details, but presumably the exclusive media sales partnership with Gogo, which has …
Big Picture: Agency Giant WPP Reports Revenues Growth, But Slowing August 31, 2012 by Dave Haynes The monster marketing services holding company WPP – the biggest of the big buys – has reported interim results for 2012 that show a roughly 6% revenue gain for the first six months of the year, to about $8 billion USD. Profit and operating margin were both up. Most of the report is the sort of …
Harris Broadcast: Deal Process “Proceeding As Planned” August 30, 2012 by Dave Haynes The leadership at the broadcast communications division of Harris have sent a note around to staff providing an update on where things are at with the parent company’s plans to sell the business unit off. A copy found its way to my Inbox. The summary: things are moving along, some big boys are looking, and …
Coca-Cola And Telstra Roll Out 3,000 Digital Signs In Australia August 30, 2012 by Dave Haynes Telstra, the big Aussie telecoms company, has done a deal with Coca-Cola Amatil (CCA), the beverage company’s bottler down under, to put some 3,000 digital sign units in bars and restaurants to drive purchases, using the carrot of free WiFi. Buying a Coca-Cola product gets customers a code they can use to connect through to …
PRN In, ABC Out For Ad Sales on 7-Eleven Digital OOH Network August 28, 2012 by Dave Haynes ABC is out and PRN is in as the lead ad sales team for the 7-Eleven TV Digital OOH network. Premier Retail Networks has done a deal with Digital Display Networks, which operates the network in some 4,400 c-stores, to be the exclusive advertising sales representative for the network effective immediately. Says a release: Under …
Scala Canada Is Now Dot2Dot August 16, 2012 by Dave Haynes The software company Scala has done a deal with its Canadian office to break it off and make a new company out of the management and staff and assign them master distributor status up here among the dog sleds and lumberjacks and Biebers. Dot2Dot Communications, says a press release, will continue to build, bill and …
