First responder-focused digital signage network starts to roll April 20, 2011 by Super UserIt has to be at least three years ago, probably more, when I was in touch with a retired firefighter who was putting together a screen network targeting first responders in the U.S. and Canada. The idea was to put screens in all the firehalls and base stations and run relevant programming for them. The …
signagelive now lets clients run platform in language of choice April 20, 2011 by Super UserNew digital signage software releases don’t get a lot of play here because once I start doing that, I am opting in on relaying an unending torrent of stuff. But …. now and then stuff comes along that’s a little different or important. UK-based signagelive (note: I do some writing for them and CEO Jason …
DSA announces industry excellence award winners April 18, 2011 by Super UserThe Digital Screenmedia Association has announced its inaugural Industry Excellence Award winners, honors intended to recognize the best digital signage, mobile and self-service kiosk technology deployments across a variety of vertical market segments. The list below lists the winners and, nicely, provides the backgrounders on what the projects were about and point to videos so you can …
Looking at the Digital OOH numbers game April 16, 2011 by Super UserThe MediaPost Digital OOH Forum on Thursday in New York had several very solid panels. One of the things that struck me in watching the live stream through the day was the network numbers game. Patrick Quinn of PQ Media did his thing on where the sector is at and going, and indicated there were …
Digital OOH's top networks driving half-billion ad exposures a month April 15, 2011 by Super UserNielsen has released its latest Fourth Screen Network Audience Report, which reports every quarter on audience exposures by Digital OOH networks. The latest numbers for Q4 2010, released Thursday, says the “average minute audience” for adults 18+ across 12 participating networks was up nearly 250%, compared to the eight networks that were compared in Q4 …
German study suggest 3D advertising more effective April 14, 2011 by Super UserThe German firm SKOPOS Institute, which does market and communication research, has issued with its client effectiveness results of auto-stereoscopic 3D ads. The October 2010 study for Tridelity AG , which markets glasses-free 3D display technology, involved 312 people divided into two equal groups, all of them shown an ad spot done in either 3D …
Digital OOH Forum: 2/3 of US networks have less than $1M revenues April 14, 2011 by Super UserWell I was merrily watching the live stream from New York from the comfort of my armed mountain compound high above Lake Ontario when the feed went kablooey (sorry for the technical term). Hopefully somebody grabs a hammer and beats the appliance back into cooperation. Before that happened, Patrick Quinn from PQ Media led things …
Four Winds takes pilot cruise with ferry system April 12, 2011 by Super UserDenver-based Four Winds Interactive has announced an interesting pilot program with the Washington State Ferries system that communicates with passengers while on the water and at the terminals. Currently installed on two two vessels and at the Seattle and Bainbridge Island terminals, the solution sends out important alerts and announcements through digital signage screens. The …
Groupe Viva takes on Quebec ad sales for Canada's biggest c-store network April 12, 2011 by Super UserMontreal-based Groupe VIVA has worked a deal with Toronto’s Pinpoint Media Group to sell the Quebec media inventory for the 550 Couche-Tard stores installed with Pinpoint screens. Viva also has access to extend Quebec buys into the stores in English Canada, which operate under the Macs banner. The chain has about 1,400 stores in all, and does screens …
Adcentricity works research partnership for purchase intent-driven Digital OOH ad targeting April 12, 2011 by Super UserAdcentricity has worked a partnerships with The Nielsen Company and Environics Analytics that will enable brands to target Digital OOH campaigns based on predictive consumer behaviors, psychographics and purchase intent data. The rationale is that media agencies and brands are typically fed limited consumer data like age, gender, DMA, and income, and it’s not enough. …
