Tui Brings Animated Holiday Elves to London Underground Escalators December 22, 2025 by John Berkovich Tui has launched a festive digital out-of-home campaign across the London Underground, extending its Christmas television advertising into high-traffic transit environments through animated escalator displays. Developed in partnership with Global’s Media & Entertainment group and post-production studio Pod Ldn, the campaign features 3D animated versions of Tui’s holidaying elves appearing on connected digital escalator screens, …
L Squared’s 2025/26 Review: Gregg Forsberg on Why Digital Signage Became Operational Infrastructure December 22, 2025 by John Berkovich As digital signage continues to evolve from a marketing channel into a core operational tool, 2025 marked a clear inflection point for how organizations think about real-time communication at scale. L Squared COO and co-founder Gregg Forsberg reflects on a year defined by execution over experimentation, growing expectations around reliability and automation, and a broader …
DFS Launches 4Court Media Retail Network for Fuel Dispenser Advertising December 22, 2025 by John Berkovich Dover Fueling Solutions (DFS) has launched 4Court Media, a retail media network that connects brands with consumers directly at the fuel dispenser. The platform expands advertising access to fueling locations, including independent retailers that are often difficult to reach through traditional national media buys. 4Court Media operates primarily on Wayne Ovation fuel dispenser screens, using …
Cleveland Museum of Art Deploys LED Video Walls for Renaissance Exhibition December 19, 2025 by John Berkovich The Cleveland Museum of Art has installed two LED video walls to support visitor engagement and conservation storytelling, using Planar displays mounted with Peerless-AV hardware and integrated by Zenith Systems. The most prominent installation is in the museum’s temporary Pintoricchio exhibition, which centers on Virgin and Child, a 15th–16th-century Renaissance painting. A 10-foot-by-10-foot (3.1 by …
Bálamo Restaurante Launches ‘Digital Cuba’ as Part of Immersive Gran Reserva Wine Experience December 19, 2025 by John Berkovich Madrid’s Bálamo Restaurante has introduced a new immersive wine concept called Gran Reserva, blending architectural design, storytelling, and audiovisual technology to create what the restaurant describes as a “sensory sanctuary” for wine lovers. At the center of the experience is the Digital Cuba, a contemporary reinterpretation of the traditional wine barrel that functions as both …
Novisign Powers Digital Charging and Advertising Network at Mexico City International Airport December 18, 2025 by John Berkovich A large-scale digital charging and advertising network has been deployed at Mexico City International Airport (AICM) – one of the busiest in Latin America – serving more than 50 million passengers annually and combining passenger amenities with programmatic digital advertising. Working with integrator Spotted, the project includes a network of dual-sided charging kiosks paired with …
Uniguest Opens New Global Headquarters in Nashville December 18, 2025 by John Berkovich Uniguest has opened a new corporate headquarters in Nashville, Tennessee. The move follows sustained growth over the past five years, during which Uniguest has strengthened its position in digital signage, IPTV, and digital engagement software across a range of vertical markets worldwide. After more than a decade at its previous location, the new headquarters is …
Univerus Acquires Capital Networks to Expand Digital Signage Capabilities December 17, 2025 by John Berkovich Univerus, based in suburban Vancouver, Canada, has acquired Capital Networks Limited, adding an established digital signage and visual communications platform to its enterprise software portfolio. The deal brings Toronto-based Capital Networks and its Audience content management system into the Univerus ecosystem, expanding the company’s reach across public-sector and enterprise markets in North America. Founded in …
Liu Jo Logs 19M Impressions in Pan-European Programmatic DooH Campaign December 17, 2025 by John Berkovich Italian fashion brand Liu Jo has completed a multi-country digital out-of-home campaign across Europe, reporting more than 19 million impressions and a 25-point increase in brand consideration, alongside measurable store traffic in Spain. The campaign launched in Italy and expanded into Spain and Germany using a single programmatic buying setup handled by media agency Outsight …
Red Dot Digital Media Builds Interactive Vertical Jump System for AIM Sports Group’s New AIM+ Platform December 16, 2025 by John Berkovich Red Dot Digital Media has developed a new interactive system that digitizes how athletes measure their vertical jump, debuting at AIM Sports Group’s SoCal (Southern California) Cup Showcase boys’ volleyball tournament. The activation is part of Aim’s newly launched Aim+ digital platform, which uses AI to generate player analytics and performance insights. The system replaces …
