Veridooh Adds Senior Leaders in North America and the UK to Drive Global Verification Growth December 16, 2025 by John Berkovich Veridooh has made four senior hires across North America and the UK as the independent OoH verification company accelerates its international expansion. The additions span sales, operations, and marketing, bringing experience from major media and technology players to support Veridooh’s next phase of global growth. In North America, the company has appointed Drew Weicker as …
Big Digital and Brightsign Power Immersive, Real-Time Fan Experience at the 2025 Ryder Cup December 15, 2025 by John Berkovich Bethpage Black delivered one of the most electric Ryder Cups in recent memory, with huge crowds, tight, nail-biting matches, and a New York energy that felt more like a heavyweight bout than a golf event at times. Amid the spectacle, Big Digital and BrightSign played a central role in reshaping the fan experience with a …
Savoy Theatre Adds Modern LED Presence With New ADI Displays December 15, 2025 by John Berkovich London’s Savoy Theatre has completed a full exterior digital upgrade, with UK integrator ADI installing a suite of custom LED displays that blend contemporary visuals with the venue’s protected architectural character. The 142-year-old theater — known as the first public building in the world lit by incandescent electric lights — turned to ADI to modernize …
OoH Revenue Hits $2.13 billion in Q3 in the US, Even as Global Signs of Softening Persist December 12, 2025 by John Berkovich Out-of-home advertising revenue increased 4.5 percent in the third quarter of 2025 to US$2.13 billion, according to figures reported by the Out of Home Advertising Association of America (OAAA). That outpaced the modest year-to-year gains seen in some major global OoH markets, where leading media owners recently signaled softness in Q3 results. Year-to-date US OoH …
Viral “Tidal Wave” Video Highlights New Era for Immersive Digital Signage December 12, 2025 by John Berkovich A video promoting Disney’s Percy Jackson and the Olympians, showing waves and fog pouring from a giant billboard, has gone viral, but beyond the immediate shock value, it shows the growing potential of creative, tech-driven digital signage and immersive external displays. This isn’t just a stunt; it could represent how brands and public venues are …
Canada Opens Privacy Probe Into DooH Screens Near Toronto’s Union Station December 11, 2025 by John Berkovich Canada’s federal privacy watchdog has opened an investigation into digital advertising screens near Toronto’s Union Station that reportedly use facial-detection software — a move sparked by public complaints after a Toronto Star report last month and coming just weeks after similar concerns were raised and largely dismissed in a Sixteen:Nine piece about the same kiosks. …
Blip Acquires Sign Dash to Streamline Operations for Independent OoH Media Owners December 11, 2025 by John Berkovich Salt Lake City, USA’s Blip has acquired Sign Dash, a billboard-management software platform, in a move aimed at expanding the company’s support for independent out-of-home media owners. The acquisition continues Blip’s strategy of building a unified, end-to-end ecosystem that helps small and midsize operators simplify operations and scale more efficiently. Sign Dash’s platform is designed …
Samsung Takes Over Buenos Aires ‘Times Square’ With Synchronized pDooH Launch for Vision AI TVs December 11, 2025 by John Berkovich Samsung pulled off a high-impact digital takeover in downtown Buenos Aires to launch its new Vision AI television line, using Taggify’s programmatic platform and creative from Publicis Groupe to dominate one of Argentina’s busiest urban corridors. For one continuous hour, 11 premium LED screens and street-level displays surrounding the Obelisco – an area often called …
Puttshack Minneapolis Standardizes on Savi Platform for AV, Lighting, and Digital Signage December 10, 2025 by John Berkovich Puttshack’s newest U.S. venue in Minneapolis, USA, recently opened with a unified AV, lighting, and digital signage backbone built entirely on the Savi platform. The 1,700-square-meter (19,000-square-foot) mini-golf and entertainment space uses Savi’s Qoralux low-voltage lighting, along with the company’s control and digital signage environment, creating a single system to manage every display, speaker, and …
ITN Brings IP Control Room Latency Down to 1–1.5 Frames Across Ten 4K Multiviewers December 10, 2025 by John Berkovich ITN Productions has put a new, fully IP production control room (PCR) on air, powering daily news bulletins for a major UK public broadcaster. The system is notable for delivering multiviewer latency of just 1–1.5 frames across ten 4K displays, a response time more commonly associated with baseband galleries than all-IP environments. Techex designed the …
