Media vet Wolff releases white paper on selling DOOH July 26, 2010 by Dave HaynesIf you attend the annual Digital Signage Expo – and particularly if you are more deeply involved – the name Geri Wolff is probably familiar. She handles media and media relations for the event, as well as the Digital Signage Federation, through her firm Market Works. What you might not know is that she has …
Three birthday candles for DailyDOOH July 25, 2010 by Dave HaynesWhen little kids turn three they stop a lot of their babbling and start to form coherent sentences, so we’re hoping the same thing will now apply with DailyDOOH and its crack team. ;-] More seriously, happy three years to Adrian and the kids at DailyDOOH, which I think can be safely assessed as the …
KPMG report suggests consumer privacy concerns easing July 23, 2010 by Dave HaynesThe monster professional services firm KPMG released a pile of research this week on privacy and digital security, with the common thread being an indication that consumers are, depending on how you come at this, relaxing about the implications, or just letting their collective guard down. KPMG in its latest installment of “Consumers and Convergence” …
Barco got dZine for 8M Euro, plus … July 22, 2010 by Dave HaynesDenis at OOH-TV dug up the financials on the Barco acquisition of another Belgian company, software maker dZine. In its Q2 2010 financial report, Barco gave more details with regards to its recent dZine acquisition. As stated in the document: “Beginning July 2010 Barco closed the acquisition of 100% of the shares of the Belgium-based …
400 digital signage software companies, and counting … July 20, 2010 by Dave HaynesJames van Etten does the Clippings industry intelligence newsletter that rounds up industry news overnight and drops it into 1,000s of email inboxes. At least I think he still does. I have not received one in months. Whatever the case, he issued a report today looking at the rankings of software companies, based on Google …
Agency giant forecasts global ad spend uptick for 2010 and beyond July 19, 2010 by Dave HaynesAgency giant Zenith Optimedia’s latest ad spend forecasts a modest growth in globally, with the big US market on the lethargic side and Canada growing faster than average. The US was expected to contract this year but is now expected to grow by 1.3% in 2010. Canada, which didn’t entirely dodge the Great Recession but …
RMG adds Yahoo's CMO to board July 19, 2010 by Dave HaynesRMG Networks, aka Reach Media Group, has added Elisa Steele, executive vice president and chief marketing officer at Yahoo!, to its Board of Directors. Steele oversees the company’s global marketing strategy and therefore controls a budget that included a $100 million ad campaign last year and another one this spring that cost an estimated $75-$85 …
Rare street-level interactive sighting in Canada July 19, 2010 by Dave HaynesThere has been very little interactive street-level stuff done in Canada so far, which I find a little baffling. But now and then stuff does pop up, like a BMO Financial Group grassroots soccer campaign running at the company’s flagship downtown Toronto branch. Eight linked LCD screens use a combination of motion capture and touch …
Barco buys dZine software firm July 19, 2010 by Dave HaynesLED board giant Barco has announced closing a deal to acquire another Belgian firm – the digital signage solutions company dZine. In a release, Barco said the price tag was less than one time annual sales of dZine, excluding an earn-out provision over the next two and a half years. I don’t have an MBA …
Gov't-backed DOOH company starts rollout in Emirates July 19, 2010 by Dave HaynesThe government-backed Abu Dhabi Media Company (ADMC) has launched a pure-play digital out of home ad media company that is all about advertising and media services in the Emirates and around the Middle East. The company already has a broad portfolio of broadcast and print assets. Bankrolled by the Abu Dhabi government through ADMC, the …