On the Psychology of Shopping December 11, 2007 by Dave HaynesThe MIT AdLab blog flagged a piece about researchers from that school who have been looking at how people think when they go shopping. As reported on Softpedia … Researchers from MIT have shown that people are most susceptible to be influenced by advertisers and promotions at the entrance of the store. According to the …
Bringing infomercials to the people December 10, 2007 by Dave Haynes You can only really hit the insomniac crowd with most infomercials, so a cosmetic dentistry company is backing a new network aimed at getting their product pitches for implants and bridges right where its target audience is sitting, twiddling collective thumbs in the waiting rooms of dentists across the U.S. The NobelVision Network, says a …
Frost and Sullivan estimates $1.1 billion business in five years December 6, 2007 by Dave Haynes A new report by consultancy Frost and Sullivan estimates the digital signage systems market will reach $1.1 billion in revenue worldwide by 2012, and the 2006 revenue for the market hit $313 million. “The ability of digital signage to enhance brand image and display promotional messages using targeted full-motion video messages at the point of …
More big guys jumping in December 6, 2007 by Dave HaynesA sure sign that this industry is getting real traction is the continuing of large, well-financed companies wading into a space that was long the domain of start-ups. The latest are global IT and professional services firm Ingram Micro — which has been quietly active in the space for a year or more — and …
Agency giant's strategist looking for less hype, more action November 21, 2007 by Dave HaynesUK blogger Adrian Cotterill is in India at a conference, so he may not pick up on this bit from an Institute of Practitioners in Advertising conference in London this week. So I will. The chief strategy officer for Mediacom, part of the mammoth WPP worldwide agency group, told digital out-of-home she is looking for …
Focus Media screen count approaching 100,000 November 21, 2007 by Dave HaynesChinese digital media giant Focus Media released its third quarter results this week, and the company continues to grow like crazy. As of September 30, 2007, the total installed base of LCD displays in our commercial location network was 95,398 nationwide, including 90,375 displays through our directly owned networks, and 5,023 displays through our regional …
Ad Age – The push is on for metrics November 20, 2007 by Dave HaynesThe online version of Ad Age had a piece on the weekend about the rapid growth of the digital out of home sector, and the need to get some proper measurement happening. “Double-digit growth means it’s time for organized metrics — no easy feat for a market that includes everything from elevators to urinals,” read …
Cisco's strategy dissected by SearchNetworking November 16, 2007 by Dave HaynesGood piece in the propeller-head online publication SearchNetworking about how Cisco has been putting all the pieces together, including the Tivella acquisition, to dominate the enterprise video distribution market. Several strategic acquisitions indicate that Cisco is setting itself up to become a dominant force in next-generation enterprise IP video applications like digital signage, interactive advertising …
And now for some over-torqued nonsense … November 16, 2007 by Dave HaynesWhat is it in people that makes them turn press releases into giant exclamation marks? ZipCast Changes the Face of Advertising Digital advertising network powerhouse, ZipCast, signs ground breaking partnership with Dynasign as their exclusive technology provider. What makes this deal so remarkable is ZipCast, powered by Dynasign, breaks all the rules of traditional media. …
CDSA is now CODA November 14, 2007 by Dave Haynes Forget the Canadian Digital Signage Association. It is now the Canadian Out-of-Home Digital Association, or CODA. As a guy who spent a bunch of time in Cowtown, I think of CODA as the Calgary Olympic Development Association that built the ski hill where I learned to schuss. If I was sailor on a depressingly limited …
