Office lobby network tests well with audiences: Arbitron November 13, 2007 by Dave Haynes Large screens parked in the lobbies of busy office towers go over well with the people who work in those buildings, according to an Arbitron study done for The Wall Street Journal Office Network. The study of some 1,100 business professionals found more than 9 out of 10 people looked at the WSJ Office Network …
The Digital Signage Association? November 9, 2007 by Dave Haynes Not sure what to make of a new association announced this week — the Digital Signage Association. The website says the group is “dedicated to the needs and promoting the interests of companies engaged in digital signage industry. DSA serves as a collective voice for the industry, encouraging effective and ethical business practices, and promotes …
Is Google finally dipping toe in our waters? November 8, 2007 by Dave HaynesAs reported on CNN’s website: As part of a partnership to be announced Wednesday, the online search leader will dispense driving directions at thousands of gasoline pumps across the country beginning early next month. The pumps, made by Gilbarco Veeder-Root, include an Internet connection and will display Google’s mapping service in color on a small …
Loto-Quebec's digital signage drives lottery ticket sales October 27, 2007 by Dave HaynesPOPAI put on a “POPAI University On The Road” session in Montreal the other day, and because I was in town, I was able to sit in and have a listen. There were three good speakers, but the most relevant for me was Francois Bourdeau of Loto-Quebec, a communication specialist there and the very enthusiastic …
Digicurvers adapt code of ethics October 27, 2007 by Dave HaynesWell, I thought I was done with Digicurve and GSBC, now that this ceaselessly entertaining bunch in Thailand has decided maybe they can’t immediately dominate a very crowded digital signage industry and maybe they don’t actually have what was touted scant months ago as the hottest tech stock on the planet. Now the guys are …
SeeSaw research: This stuff works October 24, 2007 by Dave HaynesNetworked ad sales aggregator SeeSaw Networks has released encouraging results of a study it commissioned this summer, looking at the effectiveness of digital signage. There will be people out there who will suggest commissioned research gets the results a paying client needs to see, however the numbers are pretty strong to dismiss. Digital Signage Today …
GSBC seems to have left our industry behind October 19, 2007 by Dave HaynesMere months ago, Global Satellite Broadcasting Corporation was issuing seriously wild-assed press releases letting the world know it was on the cusp of taking over and thoroughly dominating the digital signage industry. It didn’t quite play out that way, as most investors have measurable IQs. GSBC’s backers, who rebranded the firm as Digicurve, appear to …
Stock footage for digital signage October 17, 2007 by Dave HaynesThere are a few companies around doing stock video footage — usually animated backgrounds with various themes. Companies like Feedback Video do this sort of thing, and also do the odd bit of custom ad work for some Canuck digital signage networks. But I picked up on a regurgitated press release on Digital Signage Today …
Welcome to Y2K guys! October 17, 2007 by Dave HaynesEveryone, please give a warm welcome to the PR people at Media Tile, who this morning announced the signage-in-a-box company has entered the 21st century. Actually, I didn’t see anybody doing this with digital signage ads until early 2002, but it was my buddy Kevin’s teeny two-person company, and if they were doing it, you …
Retailers getting more sophisticated about their stores being media October 15, 2007 by Dave HaynesI just stumbled across a piece from Ad Age that has been out for a couple of weeks now and goes into great detail about the notion of retail as a medium. I have since noticed a few fellow industry bloggers like Rob Gorrie have done some hits about it, but thought I would nonetheless …
