630,000 screens and counting??? January 10, 2008 by Dave HaynesSpotted in Digital Signage Today, a Promo magazine piece looking at the industry as a whole. It has this very big assertion: About 630,000 TV screens are now housed in 97,000 U.S. retail stores, estimates PowerPact, a consumer marketing agency. That number is projected to grow by 20% a year. Really? As the story notes …
Industry described as being on the cusp of a wave January 10, 2008 by Dave HaynesThere’s a piece today in a UK online publication called What PC? — but what seems to be apiece from another publication called CRN, doing around-up on where the industry is at and where it is going. There’s not much new to report from it if you know this space, and Content is King is …
OneStop investors sell part of stake, but retain big plans January 7, 2008 by Dave Haynes A news release this morning says Mishorim Development Ltd. have sold 13.33% of OneStop Media Group for C$5 million, “reflecting a company value of C$37.5 million. Mishorim subsidiary Skyvision Telemedia Inc. sold 5% of Onestop for C$2.2 million, diluting its stake in the company from 42% to 37%.” OneStop is a Toronto company with a …
Helius picked up by Hughes January 3, 2008 by Dave HaynesAs fellow blogger Bill Gerba points out in his post, the year has just started and there’s already evidence news of consolidation. Satellite communications biggie Hughes Communications has announced it is buying digital signage solutions provider Helius Inc. in a deal worth up to $30.5 million. Helius gets $10.5 million when the deal closes and …
Trends to Watch in 2008: Ad Age December 29, 2007 by Dave HaynesThe industry publication Ad Age has done its look ahead for the coming year and focused on trends to watch. For those of us in the advertising side of this industry, there’s a few particularly interesting and relevant points: INNOVATION AND CREATIVITY RULE Marketers’ ingenuity will continue to expand as the competitive marketplace challenges brands …
Captivate and the Office Network get some Class A competition December 17, 2007 by Dave Haynes The office crowd is one of the more attractive and well-established target audiences for screen networks, with Captivate dominating the elevator screen marketplace and the much newer Office Network working with the Wall Street Journal to park screens in lobbies. Now there’s a new player, from the slightly unlikely base of Alabama. Picked up from …
Wanted posters go digital December 14, 2007 by Dave Haynes Using digital screens for Amber Alerts is getting increasingly common, and now that premise is being extended in the US to posters for people the police are trying to pick up. From Associated Press: Between ads for hamburgers and liposuction, the giant digital billboards flashed an image of Oscar Finch’s face taken by a surveillance …
One Stop, Sporting Life cited for excellence by marketers December 13, 2007 by Dave Haynes I had to run into a Toronto mall the other day and while there, finally had a peek at the network Toronto’s OneStop Media Group has installed in the Sporting Life sports store there. I was impressed, with screens in portrait mode positioned around the store’s two levels, just above the aisles on support columns …
Zoom aggressively rolling out digital screens in US December 13, 2007 by Dave HaynesThe static poster business seems a natural to migrate to digital, and I know one company that builds the fixtures for this business that is seeing the majority of its work going digital. Zoom Media is a good example of an early mover, having rolled out hundreds of digital screens in Canada and now the …
Another take on the NobelVision Network December 11, 2007 by Dave HaynesNikki Baird, a managing partner at Retail Systems Research, has written a piece about the deal announced yesterday that sees a cosmetic dentistry giant rolling out its own network in dental offices. “There has been worry as of late as to whether retail media networks have lost their steam. That’s not the case at all …
