Planar Launches Virtual Studio Initiative, With Fine Pitch LED Supplanting Green Screens For Movie Shoots June 16, 2021 by Dave Haynes Planar is the latest large format display company to sense and go after the rapidly emerging virtual production business – which sees big direct view LED displays replacing green screens on film and broadcast production sets. There is a lot of inertia around this use-case for fine pitch LED because a flat or rounded studio …
Huawei Flagship Stores In EU Using LED Chandeliers As Design Centerpieces June 15, 2021 by Dave Haynes The retail design firm Lonsdale is doing some interesting work with what is described as LED chandeliers in Huawei retail stores in Europe. The Chinese tech manufacturer’s flagship stores in Paris and Berlin have tall LED sculptures as centerpieces in the store design – with custom LED strips, clad with mirrored frames, suspended vertically and …
Store-filling LED Wall Lights Up Chocolate Ship in Schiphol Airport June 14, 2021 by Dave Haynes Big DV LED video walls in retail are growing increasingly common, but in many cases the visual impact is limited by the sheer size of the store. Here’s a case where the LED is almost as big as the store, so it has a massive visual impact. It is the new Tony’s Chocolonely store post-security …
Tropical Birds Appear In Open Air Bar’s Trees, Using Spinning LED Light Wands June 14, 2021 by Dave Haynes Those madly spinning LED light wand thingies don’t make a lot of sense to me in a digital signage industry that tries hard to not use tech with moving parts. But once in a while I come across an application where they make sense and are effective. There have been a couple of interesting applications …
Brisbane Telecoms Retailer’s Corner Storefront Features Twin LED Arches June 8, 2021 by Dave Haynes This is a very interesting use of direct view LED on the facade of a high street telecoms store in Brisbane, Australia. The display is a curved arc over two windows on the street corner store for the Yes Optus Store on Queen Street in Brisbane. The project was done by the local to Brisbane …
LED Display Maker, Suppliers Create DV LED Training Academy June 7, 2021 by Dave Haynes A group of mainly Asian suppliers have banded together to create what they’re calling the EZ LED Academy – a free series of training pieces aimed at raising the level of understanding of direct view LED display technology. One of the companies involved is EZ LED, a Shenzhen region LED manufacturer, while the others are …
Planar Adds Super-Fine Pitch MicroLED To Video Wall Line-up June 2, 2021 by Dave Haynes Portland-based Planar, and by extension its Chinese parent company Leyard, has formally joined the growing list of display companies offering super-fine pitch, microLED-driven video wall displays. The company’s new DirectLight Ultra Series has pitches ranging from 0.6 to 1.2mm. I don’t know if these products meet the display nerd purity test of what’s technically microLED, versus …
Concert Venue Uses Giant LED Mesh Canopy To Drive Immersive Experience In Kiev June 1, 2021 by Dave Haynes I am not entirely sure what is going on here, but I think this is a concert venue in Kiev, Ukraine, and the record label behind the event is using a big LED mesh canopy to drive ambient visuals. This is what immersive experiences expert Dorothy Di Stefano has to say, via Linkedin: The team …
LA Office Tower Lobby Adds Experiential LED Video Wall Fronted By Perforated Metal Sheet May 24, 2021 by Dave Haynes LED video walls in office tower lobbies are growing increasingly common as a combination of experiential marketing tool and tenant amenity, but I haven’t seen one done like this – lower resolution LED motion graphics behind a huge sheet of perforated metal. The new digital art installation to the lobby of 800 North Brand Boulevard, a …
Amscreen Expanding Display Business Across Atlantic To Americas Markets May 21, 2021 by Dave Haynes If you have been around the industry forever, like me, you may recall many years ago an early UK media network in chain retail stores that was based around a small-ish LCD on a counter-mounted pole or wall, with a low-rez LED ticker above it. That company, Amscreen, has evolved quite a lot through the …
