The “Proof Of Play” Lie In Digital Signage April 28, 2016 by Nick Donaldson Guest Post: Nate Remmes, NanoLumens For companies paying good money for advertising, having validation that the ads they’ve paid for have actually played on screens when and where they are supposed to is of critical importance. The advertising industry has long relied on “Proof of Play,” or an auditing process that shows advertisers that their …
Projects: Delaware North Wraps New HQ Reception In LED April 26, 2016 by Dave Haynes This is the new 10th floor headquarters lobby of the sports, gaming and hospitality company Delaware North, in downtown Buffalo. The architects have built in a 74-foot long by 2-foot high strip of 4mm LED modules around the reception desk. “When we first began discussing ideas for the reception area, the architect suggested light boxes,” says Kerry …
With Indoor LED Signage, You Should Say You Want A Resolution April 26, 2016 by Dave Haynes It’s just been in the last two or three weeks that conversations I’ve had about those super fine pixel pitch LED displays coming on the market started to include references to their resolutions. Until then, the chatter had always focused on the steadily shrinking gaps between the LED lights – what’s called the pixel pitch. I’d …
