Watch This Great Animation Showing How LED On Film Goes In Shop Windows May 20, 2021 by Dave Haynes One of the reasons that LED display manufacturers have turned to bundled products and fixed sizes is that they say the pro AV ecosystem, as a whole, is still somewhat unfamiliar with the technology and how it goes together. So they struggle to sell something they don’t totally understand – given all the references to …
Zombie Tiger Stalks Corner Of Picadilly Circus, As Anamorphic Visual On DOOH Display May 20, 2021 by Dave Haynes The majority of the anamorphic 3D creative visuals we’ve highlighted in recent months have some from China and South Korea, but here’s a new one from London’s Picadilly Circus. It is a promo on a wraparound LED board, operated by Ocean Outdoor in the famed tourist district, for the new Netflix film Army of the …
Seoul Starbucks Reserve Drives Experience With Ambient, Data-Triggered LED Feature Wall May 19, 2021 by Dave Haynes This is a Starbucks Reserve location in Seoul, in the same office tower as the coffee company’s Korean headquarters. It has a 2.5mm LED video wall on an arched feature wall. The video shows it running an animated watercolor depicting a coffee planation. Opened a couple of months ago, Starbucks says: The interior of the …
Burnley’s Historic Football Venue Getting Massive LED Upgrade May 18, 2021 by Dave Haynes There are lots of examples of huge, buzzworthy LED displays going up in new sports venues – over the pitch and in some cases being all or much of the facade. Here’s a very different kind of project – involving a more than 140-year-old venue and a mid-tier English Premier League football team that doesn’t …
Gaudi Fans Get Immersed In Architect’s Genius In Six-Sided LED Cube Room May 18, 2021 by Dave Haynes Hat Tip to AV Magazine for noting this … Casa Batlló, a museum in Barcelona dedicated to Antoni Gaudí (the Sagrada Familia is his most famous work), has a new exhibition that gets into the mind of the architect. It’s showpiece is a roughly 30 foot square room with a 10 foot ceiling that is …
Coca-Cola Using LED Ribbon Strips To Drive In-Store Marketing In Moscow Grocery May 17, 2021 by Dave Haynes This is an in-aisle merchandising set-up used by Coca-Cola in a supermarket chain in Russia. It is installed in Perekrestok (Crossroad, in English), in a mall in Moscow’s central business district. I don’t know whose LED ribbons are being used, but the CMS and play-out engine is the Swiss firm SpinetiX. A couple of things: I …
Noodles Pop From LED Screen With Anamorphic Creative Project In Beijing May 14, 2021 by Dave Haynes This is a particularly good example of anamorphic three-dimensional creative on a street corner DV LED display. It is above a corner building in a Beijing shopping district, and like many to most of these visuals we’re seeing a lot of these days, the effects work best when viewed from a specific angle. The creative …
Video: Amazing Transforming Runner Visuals Drive Brand Experience For Hyundai May 12, 2021 by Dave Haynes This is an amazing piece of large format creative content done for a video wall at the Hyundai Motorstudio Busan – a design hub in South Korea. Run Forever is described as a “digital media artwork visualizing the vision of Hyundai Motor’s sustainable design and green energy for a clean mobility society. In Run Forever, …
Shoppers Pass Through 20-Meter LED Tunnel To Get Into Flashy New Sydney Food Hall May 11, 2021 by Dave Haynes Photo: Kimberley Low In another sign that direct view LED is mainstreaming as a display option, here is a digital tunnel for a travelator – one of those flat escalator thingies that allows carts and roller bags – that leads up from a parkade into a high-end supermarket that’s opened up in Sydney, Australia. The independent …
DOOH Boards Around Globe Used As Digital Gallery For New David Hockney Artwork May 10, 2021 by Dave Haynes The work of British artist David Hockney is being celebrated this month on digital OOH media displays in the big tourist zones of major global cities. Hockney’s new piece – Remember you cannot look at the sun or death for very long – was created on his iPad while he was stuck like everyone else in quarantine …
