600-Foot Office Block Now A Night-Time Billboard Along Shanghai Riverfront January 14, 2022 by Super User China is run JUST a bit differently than much of the world, so I don’t know that what happens there translates to other countries, where things like zoning bylaws, impact assessments and approvals are common – but this video from LED manufacturer Unilumin provides a pretty compelling sense of the possible for city skylines. It …
Astronaut Floats Towards Viewers On This Chinese Shopping Mall’s Semi-Transparent Video Wall January 14, 2022 by Super User This is an effective use of a forced perspective illusion done on a transparent LED display that wraps the exterior of a bank of elevators in the atrium of a mall in a city west of Shanghai. It helps that whoever shot this video plays along with the illusion of an astronaut leaving a vessel …
New Under-Lake Tunnel In China Uses LEDs And Virtual Sky Visuals To Counteract Driver Eye Fatigue January 12, 2022 by Super User A reader turned me on to news about a new highway tunnel that runs for almost 11 kms under a lake east of Shanghai in China – specifically because among the engineering marvel’s features is an LED ceiling that mimics a blue sky and clouds. The low-rez LED ceiling in the Taihu Tunnel is there …
Watch How A Giant Animated 3D Cat Jumps Between LED Boards In Tokyo January 11, 2022 by Super User There are now plenty of examples of three-dimensional optical illusion content on big LED ad displays in major cities, and also many different takes on using multiple displays for one dominating ad campaign. But here’s a case, in Tokyo, where the creatives have built a campaign that jumps between screens. It is for Sony’s internet …
With 3D LED Displays, The Magic Is In the Content, Not The Display January 7, 2022 by Peter Lawrence Editor: Peter Lawrence of Planar kindly agreed to let me run this post from the company site that goes into what’s behind all these “naked eye 3D” creative pieces showing up on large format outdoor LED displays. While numerous manufacturers – big and small – are misleading the marketplace by suggesting the magic is in …
QD OLED Is The Latest Display Acronym You’ll Be Reading About … Here’s Why You Should Care … January 6, 2022 by Super User If you were already mightily confused by all the different terms being used to describe display technology, you’ll be giddy to learn there’s another one now – QD-OLED. The good news with this one, at least, is the term directly ties to what it is. Unlike LED TVs that are actually LCDs, and QLEDs that …
Big London Roadside Display Softens Visual Impact With Living Green Wall On Rear January 4, 2022 by Super User I doubt this sort of thing would fully remove the concerns and objections of organizations and individuals who don’t like the proliferation in cities of outdoor digital displays, but an initiative from Digital OOH giant JCDecaux is an interesting compromise. It is a 10 meter high LED board in poster format at a road junction …
SiliconCore Says Its MicroLED Display Target Market Now Includes Consumers January 4, 2022 by Super User The longtime LED manufacturer SiliconCore is taking the interesting step of expanding its target market to include consumers – launching microLED display solutions this week at CES in Las Vegas. The company was one of the first – several years back now – to show fine-pitch LED video walls at trade shows like NAB and …
Three-Sided LED Column Is Towering Centerpiece In Chilean Flagship Store January 3, 2022 by Super User The visual centerpiece of the Santiago, Chile flagship store for retailer Falabella is a more than 16 meter tall, three-sided fine pitch LED column with a wide assortment of custom creative designed much more to deliver experience than sell stuff. The column is in a central plaza, surrounded by up/down escalators, and it may (or …
Delivery Cubes For Scooter Delivery Get Little LED Media Facades December 29, 2021 by Super User We’ve seen, through the years, LCD screens tied in with harnesses so they loom over the heads of people hired to walk-around with these portable digital signs. And we’ve seen, for many years, LCD and then LED screens attached to the tops of taxis and, more recently, ride share cars. Now LED displays are being …
