Philips/PPDS Tighten Technology Ties With Red Bull F1 Racing Team March 28, 2023 by Dave Haynes The Philips display brand and the people who sell it have tightened their ties and profile with the hottest team in Formula One auto racing – Oracle Red Bull Racing. PPDS was already labelled as an Official Team Supplier, providing a variety of monitors and TV screens for the “paddock club” that sits atop the …
LED China’s Two Versions For 2023 Each Expecting 2,000 Vendors, 80K+ Attendees March 28, 2023 by Dave Haynes To get a sense of the sheer scale of the LED display manufacturing ecosystem in China – and the many, many companies who only or mostly sell domestically – consider that the two main trade fairs this year for that sector will each have about 2,000 vendors. A little confusingly (there are long-winded explanations but …
Dutch Master’s Painting Comes Alive In New Coke 3D DOOH Spot March 27, 2023 by Dave Haynes This is a fun little “activation” at a Brazilian airport that pairs a famous painting and consumer brand, using anamorphic illusion creative on a 90-degree corner LED billboard. The 17-century Vermeer’s masterpiece “Girl with a Pearl Earring” comes alive in creative on a DOOH display owned and cold by JCDecaux at São Paulo’s Guarulhos International …
Neuroscience Research Establishes Linkage Between DOOH Ads And Social Media Campaigns March 23, 2023 by Dave Haynes The UK-based out of home media firm Ocean Outdoor has released insights developed from neuroscience research that establishes cause-and-effect linkage between splashy, flashy creative spots on billboards to social media versions. Ocean says its exclusive neuroscience research released this week “establishes how premium digital out of home (DOOH) primes and optimizes social media campaigns, elevating …
More Than Half Of EU Orders For Samsung’s Super-Premium LED The Wall Are For Corporate Environments March 22, 2023 by Dave Haynes More than half of Samsung’s orders for its premium fine pitch LED display, The Wall, are going into corporate environments. That’s one of the interesting little nuggets of information coming out of an interview with Steven Pollok, the Director of the Display Division for Samsung’s European operations. Pollok did a Q&A published today by our …
Watch: Giant Balloon Bumps Around Virtual Glass Cabinet In This Pretty Amazing DOOH Billboard Spot March 21, 2023 by Dave Haynes I’d say we’re well past the shock and awe stage when it comes to visual illusions on big public LED billboards, with countless example videos on Linkedin, Instagram and Twitter of things appearing to come out of screens when viewed at JUST the right angle. But the Seoul-based creative shop d’strict continues to develop and …
Qatari Hospital Uses LED-Embedded Glass To Create 4,000 Sq. M. Media Facade March 20, 2023 by Dave Haynes Engineering advances in LED display technology continue to take this stuff from being displays on a variety of surfaces to the surfaces being the displays – as is the case with this new hospital building in Qatar. The View Hospital has a 4,000 sq. meter transparent LED facade on the front of building, made from …
NHL’s Blue Jackets Use Fine Pitch LED To Bling Out Locker Room, Public Areas March 17, 2023 by Dave Haynes Center-hung replay/scoreboards and LED ribbons are now pretty standard elements of pro sports venues, but the NHL’s Columbus Blue Jackets really went to town with the tech as part of a rolling renovation project at Nationwide Arena. The most notable addition is a blinged-out locker room for the home team, which also has a 1.2mm …
Almost 1,700 Feet Of LED Fins Drive Brand And Inspire At Tech Firm’s NYC Experience Center March 17, 2023 by Dave Haynes The identity and access management tech vendor Okta has opened an Experience Center in NYC designed to raise brand awareness among passers-by, as well as educate and inspire visitors. What’s particularly interesting is the use of almost 1,700 linear feet of LED fins just inside the window, set in a curve. Electrosonic did the AV …
Riyadh’s LED Light Ball Switches On; World’s Largest, But Just For A Few More Months March 17, 2023 by Dave Haynes Hat Tip Damian Rezner for noting this on Linkedin … People wondering what the giant Sphere (MSG Sphere) will look like when it gets officially switched on in Las Vegas can get a reduced-size idea from an attraction that recently went live in Riyadh, Saudi Arabia. It is a 35-meter (114 feet) high LED-clad orb …
