Iconic Media Façade at Romanian Shopping Centre Receives Absen LED Upgrade October 23, 2025 by John Berkovich Bucharest’s landmark Cocor Shopping Centre has completed a full-scale modernization of its massive digital façade, replacing an aging display system with new-generation LED technology from Absen. The project, delivered by Romanian integrator Eltek, re-establishes the site as a focal point for DooH advertising in the city. According to the operators, the original display – long …
2025 Dizzie Awards Recognize Standouts in Digital Signage and Experiential Design October 22, 2025 by John Berkovich The 2025 Dizzie Awards have been presented at DSE in San Diego, honoring creativity and technical excellence across digital signage and experiential design. According to the award team, this year’s winners reflect how content, technology, and design continue to merge — delivering more immersive, connected, and measurable audience experiences. Projects recognized span brand activations, interactive …
New UCSB Prototype Display Lets You “Feel” What You See October 21, 2025 by John Berkovich Researchers at the University of California, Santa Barbara have developed a working prototype of a tactile display that can make pixels literally rise off the screen. The project, titled Tactile Displays Driven by Projected Light, reimagines what a digital display can be – one that’s not only visible, but physically touchable. The display’s surface contains …
More DPAA Summit Takeaways: AI Drives Ideas but Humans Define Impact in DooH October 20, 2025 by John Berkovich At this year’s DPAA Global Summit, held last week and covered by Sixteen:Nine, leaders across media, advertising, and technology shared a unified message: the future of digital out-of-home (DooH) belongs to those who merge human creativity with the intelligent use of AI without losing touch with real-world connection. François de Gaspé Beaubien, DPAA Chairman and …
Korea’s Cities Race to Build Their Own Times Squares October 16, 2025 by John Berkovich South Korea’s skyline is entering a new era of light. Cities across the country are competing to build “Korean Times Squares” — large-scale digital districts designed to fuse culture, commerce, and technology through immersive LED media. As reported by The Korea Times and covered by invidis in its article “DooH: New Times Squares for South …
Glass-Media and Samsung Partner on Re-Usable Signage Built for Rapid Deployment October 16, 2025 by John Berkovich Dallas-based Glass Media has engineered a new digital signage line using Samsung’s commercial-grade displays and a modular housing that is designed for repeated use and upcycling, called “Fibrecraft.” The product line is positioned as a customizable, sustainable signage solution and is now rolling out across Samsung’s ecosystem in North America. Apart from is modular structure, …
Leyard LED Wall Enhances Emergency Response at Czech Dispatch Center October 15, 2025 by John Berkovich Leyard Europe has supplied an advanced LED video wall to the Emergency Medical Services of the Pardubice Region in the Czech Republic, creating a high-performance command hub for coordinating regional medical responses. The new system, delivered in partnership with Prague-based integrator AV Media, features a 3-by-1.7 meter (9.8-by-5.6 feet) video wall built from 25 Leyard …
Kumulus and Brightsign Bring Interactive Storytelling to Svalbard Museum October 14, 2025 by John Berkovich Who says there’s not much to see and do above the Arctic Circle? The Svalbard Museum in Longyearbyen, Norway, has been reimagined as an interactive experience that blends cultural heritage with digital storytelling. The museum, located at 78 degrees North and dedicated to preserving Arctic history, had long relied on static displays. To create a …
Drone Show Turns To Disaster in China October 14, 2025 by John Berkovich What was meant to be an aerial ballet of drones and fireworks became a nightmare. In Liuyang, Hunan Province, China, officials launched a drone-fireworks spectacle titled “October: The Sound of Blooming Flowers.” Instead of ethereal light patterns, hundreds of drones malfunctioned shortly after takeoff – spiraling out of formation, crashing mid-air, and in some cases …
Adidas Lights Up The Sphere in Las Vegas to Launch Trionda – Official Ball for FIFA World Cup 26 October 10, 2025 by John Berkovich On October 3, Adidas unveiled Trionda, the official match ball for the FIFA World Cup 26. To promote the launch, Adidas picked an iconic spot perfect for showing off a soccer ball: the Sphere in Las Vegas. On October 3, a teaser ran there that got every soccer fan’s heart racing. The Sphere was transformed …
