Seoul Moves To Rein In Nighttime Brightness From Large Digital Billboards April 1, 2026 by John Berkovich Seoul’s city government has introduced tighter brightness limits for outdoor digital billboards, responding to complaints about glare and growing concerns about the impact of bright screens on drivers, pedestrians, and the nighttime urban environment. According to local reports, the new rules set a daytime cap of 7,000 nits (cd/m²), which Seoul says is the first …
OAAA Pushes “Video OoH” Label To Align DooH With Video Advertising March 31, 2026 by John Berkovich The Out of Home Advertising Association of America (OAAA) has released a new guide that seeks to frame digital out-of-home as a form of video media, introducing the term Video Out-of-Home (VooH) to describe advertising delivered through digital signage networks. The document, titled The State of Video OOH Guide, is aimed at agencies and brand …
Multiply Media Group Names Elie Hajjar Chief Operating Officer March 31, 2026 by John Berkovich Multiply Media Group (MMG) has appointed Elie Hajjar as Chief Operating Officer (COO) as the out-of-home media company — one of the largest in the Middle East — looks to expand operations across regional and international markets. Hajjar has more than 20 years of experience in the OoH sector, most recently serving in senior leadership …
Entech Reaffirms “One Cost, All In” Policy for 2026 Roadshow March 31, 2026 by John Berkovich The touring Entech trade event for AV and entertainment technology professionals across Australia and New Zealand says it will not introduce fuel surcharges for its 2026 roadshow, despite industry concern about diesel supply and transport costs. The Sydney-based organizer confirmed that its longstanding “one cost, all in” pricing policy for exhibitors will remain unchanged, with …
Massive Transparent LED Screen Installed Inside Bangkok’s Central World Mall March 30, 2026 by John Berkovich A large transparent LED display covering roughly 2,400 square meters (about 25,800 square feet) has been installed inside the Central World shopping complex in Bangkok, described as Asia’s largest indoor transparent screen. The installation uses Unilumin’s UVF series transparent LED technology and features a 10-mm pixel pitch. The display is rated at up to 8,000 …
Instronic Helps Brownie Turn Screens Into a Seamless Brand Layer March 30, 2026 by John Berkovich Walk into a Brownie fashion store and the digital screens are designed to feel like part of the brand’s visual language rather than traditional retail signage. The Barcelona-based clothing brand, known for its relaxed Mediterranean aesthetic and youth-focused fashion collections, has been expanding its store footprint across Europe and Central America. To help translate marketing …
Doohclick Sets Up U.S. Subsidiary To Expand North American Presence March 27, 2026 by John Berkovich Sweden-based out-of-home software firm Doohclick has established a formal presence in the United States by incorporating Doohclick Inc., a wholly owned subsidiary registered in Delaware. The move is intended to support growth in the North American digital out-of-home market and make it easier for the company to work directly with U.S. media owners, partners, and …
Creative Realities Names Jackie Walker Chief Experience Officer March 27, 2026 by John Berkovich Digital signage and retail media software firm Creative Realities has appointed Jackie Walker as Chief Experience Officer, effective March 30. Walker brings more than 15 years of experience in digital transformation and enterprise platform development. She joins the Louisville-based company after a 16-year tenure at the consulting firm Publicis Sapient, where she served as the …
Planar Adds West Coast Sales Staff In U.S. Expansion March 26, 2026 by John Berkovich Display manufacturer Planar has expanded its U.S. sales organization by adding two team members focused on the western United States. Antonio Dias (pictured on the left) joins the company as regional sales director for the Western U.S., where he will oversee sales initiatives and support channel partners across the region. Dias brings nearly 20 years …
Viooh Adds OBM Digital Spectaculars And IKE Smart City Kiosks To Programmatic Marketplace March 26, 2026 by John Berkovich Unlike traditional out-of-home operators that focus on roadside billboards, Orange Barrel Media (OBM) has built its business around large-format “digital spectaculars” embedded into urban architecture and street-level smart kiosks designed to double as civic infrastructure. That distinctive urban media network — developed alongside its subsidiary Ike Smart City — is now becoming available to programmatic …
