Wizard of Oz at Sphere Tops 1.5 Million Tickets as Immersive Cinema Gains Momentum December 3, 2025 by John Berkovich The immersive reworking of The Wizard of Oz at Sphere has passed 1.5 million tickets sold and generated nearly US$200 million in revenue since opening in August, according to figures released this week by Sphere Entertainment. The production launched on August 28 as part of the Sphere Experience lineup and has quickly become one of …
Musco Sports Lighting To Acquire Mobile LED Specialist Insane Impact December 1, 2025 by John Berkovich A notice that appeared to signal the shutdown of Des Moines, Iowa, USA–based Insane Impact has instead turned into the prelude to an acquisition deal that will fold the mobile LED display company into Musco Sports Lighting, with jobs staying in place and more on the way. Insane Impact, which builds mobile LED trailers and …
Moment Factory Powers New Immersive Games Experience Inside Real Madrid’s Bernabéu Stadium November 28, 2025 by John Berkovich Real Madrid C.F. has introduced a new multimedia attraction inside the Santiago Bernabéu, transforming stadium corridors into a year-round interactive experience developed in partnership with Moment Factory. The installation, called Realmadrid Games, was produced with construction support from Acciona Living & Culture and is designed to broaden the venue’s entertainment offerings beyond match days. The …
LED Set to Overtake LCD in Corporate Meeting Rooms by 2029, Says Futuresource November 28, 2025 by John Berkovich Corporate meeting rooms are entering the next phase of a long-running display transition, with LED forecast to become the dominant display format by value within four years, according to newly published research from Futuresource Consulting. In a video briefing (available through registration) following the release of the firm’s latest global corporate professional displays report, Futuresource …
OOH! Media Turns Waverley Street Furniture Network Fully Digital, Expands Eastern Sydney Footprint November 25, 2025 by John Berkovich OOH! Media has completed the full conversion of Waverley Council’s street furniture network to digital, activating 106 screens and adding 16 premium consecutives and three special-build sites across Bondi Junction and Campbell Parade. The upgrade gives brands 100 percent share-of-time opportunities in one of Sydney’s most heavily trafficked summer precincts. Built on new LED displays, …
Vistar Media Debuts Global DooH Creative Strategy Certification November 25, 2025 by John Berkovich Vistar Media has expanded its education platform with a new certification that teaches marketers how to build more effective creative for digital out-of-home campaigns. The program, Accelerate: Strategic Creative in Digital Out-of-Home (DooH), is now available through Vistar Academy across the U.S., Canada, EMEA, and APAC. The New York–based company, now part of T-Mobile Advertising …
NBA Extends Cosm Partnership As Immersive Venues Expand Into Major U.S. Markets November 24, 2025 by John Berkovich The NBA is extending its long-term partnership with Cosm through 2030, expanding the league’s shared-reality programming as Cosm prepares new venue openings in Atlanta, Detroit, and Cleveland in 2026 and 2027, with more locations to come. The agreement ensures Cosm will continue producing and presenting select national NBA games across ABC/ESPN, NBC/Peacock, and Prime Video …
Manchester Screen Unveils UK’s Largest Hybrid Billboard November 24, 2025 by John Berkovich Manchester’s largest outdoor screen has re-launched as a hybrid fromat. The landmark OoH site, called “The Manchester Screen,” was already known for its 306-square-meter (3,294-square-feet) LED display. Now, it can now be paired with an 834-square-meter (8,977-square-feet) vinyl wrap, creating more than 1,140 square meters of continuous advertising space. The enlarged format marks a significant …
PPL Center Debuts New Govision LED Package, Nearly Doubling Display Footprint November 21, 2025 by John Berkovich The PPL Center in Allentown, Pennsylvania, USA — home of the AHL’s Lehigh Valley Phantoms, the top minor-league affiliate of the National Hockey League’s Philadelphia Flyers — has completed a full LED upgrade anchored by a new Govision-built center-hung, giving fans a noticeably larger and sharper game-night experience. The new four-sided structure replaces the original …
Netflix Opens First Permanent ‘Netflix House’ in Philadelphia, Expanding Its Immersive Retail Strategy November 20, 2025 by John Berkovich Netflix has officially opened its first permanent Netflix House in Philadelphia, USA, marking the company’s largest and most ambitious real-world fan attraction to date. The 100,000-square-foot (approximately 9,290-square-meter) venue, located at King of Prussia Mall, represents a major shift from Netflix’s earlier temporary pop-ups and signals a long-term strategy to bring its most popular shows …
