See This Suburban Seoul Mall’s Vast Investment In Indoor LED And Content October 23, 2017 by Dave Haynes This is a new shopping mall in South Korea, in the suburbs of megacity Seoul. There is a massive digital display experience in the centre court area that includes a very tall LED monolith and curvy LED ribbons lining the mezzanine overlook. I can’t find much about the digital piece that’s in English, other than …
NanoLumens Quickly Goes 4 For 4 In Patent Infringement Lawsuits October 19, 2017 by Dave Haynes There are undoubtedly many, many times when C-suite people get the bill in from the company law firm, and wonder what the hell all those zeroes after a $ sign amounted to – but maybe not around Atlanta-based NanoLumens, which appears to have gone 4 for 4 in its legal actions this summer with LED …
US Supreme Court Denies Appeal By Anti-Billboard Non-Profit October 16, 2017 by Dave Haynes A four-year legal fight over digital billboards that went all the way to the US Supreme Court ended today, with that country’s highest court denying an appeal by the non-profit group Scenic America, which fights what it considers billboard blight. Scenic America doesn’t have a statement out, as yet, but the Outdoor Advertising Association of …
Amazing 3D LED, Without Any Moving Parts October 16, 2017 by Dave Haynes There are a bunch of great observations, pro and con, on this post about the Coca-Cola mechanical LED spectacular in Times Square – with some noting that the fact that people are talking about it means it has had the desired effect, while others have said it must be a technical nightmare to manage, and …
Toronto LED Twin Ad Boards Get Implant To Make One Giant Display October 13, 2017 by Dave Haynes The big digital media tower outside of Toronto Eaton Centre is getting a little cosmetic work done – an implant, basically – to make it the largest digital OOH display in Canada. The tower outside the downtown shopping mall and adjacent to Yonge Dundas Square (a more modest version of Times Square) has a pair …
Whole Facade Of Heathrow Superdry Shop Is LED October 12, 2017 by Dave Haynes I don’t think I’ve seen anything quite like this – a store facade in a shopping mall that is all LED, front and sides. This is the new Superdry shop at London Heathrow terminal 3 – so it’s airport retail. Only information I have is that it opened in July and is “doing well,” reports …
Toronto’s New Air Jordan Store Includes Projections, Fine Pitch Interactive LED Walls October 11, 2017 by Dave Haynes This is the new Air Jordan location on Toronto’s Yonge Street – a three-level retail space that uses fine-pitch LED video walls and window projections. The store has an underground kids-only concourse and an upper athletic training facility, as well as a main, street-level retail space. To immerse guests on every floor, Nike hired local …
Car Grilles Scanned In Real-Time For Targeted Digital OOH Film Promo October 10, 2017 by Dave Haynes The video is almost as silly and overdone as a Michael Bay movie, but if you can put up with all the extraneous stuff you will see how Lamar used vehicle recognition technology to promote the latest Transformers movie this summer. To promote the release of Transformers: The Last Knight, ahead of its nationwide release in …
Does Your Idea Of Relaxing At Beach Include Watching Digital Billboards Float By? October 8, 2017 by Dave Haynes A Miami-based media start-up is running a boat along the Miami Beach shoreline that features back to back LED displays – effectively creating a floating billboard. So your relaxing day at the beach can now include big ads for ride-share services and local restaurants wafting back and forth. The 46-foot wide boards go back and …
ClearChannel Provides Las Vegas LED Board Inventory To Aid FBI Investigation October 7, 2017 by Dave Haynes The Las Vegas office of ClearChannel Outdoor has partnered with the FBI to put material on digital billboards around that city related to the recent shooting massacre. The boards will feature the slogan: “If you know something, say something.” People will be encouraged to call a tip line. While what happened and who did it was …
