Car Grilles Scanned In Real-Time For Targeted Digital OOH Film Promo October 10, 2017 by Super User The video is almost as silly and overdone as a Michael Bay movie, but if you can put up with all the extraneous stuff you will see how Lamar used vehicle recognition technology to promote the latest Transformers movie this summer. To promote the release of Transformers: The Last Knight, ahead of its nationwide release in …
Does Your Idea Of Relaxing At Beach Include Watching Digital Billboards Float By? October 8, 2017 by Super User A Miami-based media start-up is running a boat along the Miami Beach shoreline that features back to back LED displays – effectively creating a floating billboard. So your relaxing day at the beach can now include big ads for ride-share services and local restaurants wafting back and forth. The 46-foot wide boards go back and …
ClearChannel Provides Las Vegas LED Board Inventory To Aid FBI Investigation October 7, 2017 by Super User The Las Vegas office of ClearChannel Outdoor has partnered with the FBI to put material on digital billboards around that city related to the recent shooting massacre. The boards will feature the slogan: “If you know something, say something.” People will be encouraged to call a tip line. While what happened and who did it was …
The Right Viewing Distance For LED Displays? There’s A (Free) App For That October 2, 2017 by Super User Lots of good, helpful comments were provided on the post last week about recommended viewing distances for LED displays – including some mathematical formulas that just put me in rapid eye-blink mode. Way over my head. Phil Lenger of New York creative and services shop Show + Tell has been working with LCD displays forever, …
The Rule Of Thumb For Direct-View LED Viewing Distances Is All Over The Place September 29, 2017 by Super User So what is the real rule of thumb for viewing distances for direct view, fine pitch indoor LED displays? I thought it was 10 feet for every 1.0mm pitch, 15 for 1.5mm, 20 for 2.0mm and so on, and have certainly seen that used. But … Christie’s rule of thumb is 8 – meaning you multiply …
Detroit Metro Airport’s DutyFree Gets The LED Halo Effect September 27, 2017 by Super User The big World Duty Free shop in the international terminal at Detroit’s main airport has added a set of displays aimed at energizing the store experience and driving sales and promotions. The showcase feature is a 3mm pitch LED halo ring hanging like a lighting fixture, the idea being the circular display is visible anywhere …
Sephora, Uniqlo Add Digitally-Rich Flagship Stores In Barcelona September 26, 2017 by Super User Information is limited from official channels, but I have seen word here and there about a pair of digitally-rich flagship retail stores opening in Barcelona – for Sephora and Uniqlo. The Sephora concept store appears to have a long corridor leading to the cosmetics shop flanked by a series of tall, fine-pitch LED panels, and …
Is Coca-Cola’s Big Robotic Billboard In Times Square Mechanical Overkill For Visual Effects? September 25, 2017 by Super User The big three-dimensional robotic billboard that Coca-Cola bankrolled and switched on this summer in New York’s Times Square has generated lots of attention, and led to an interesting debate about whether it’s a brilliant showcase of attention-grabbing technology, or mechanical overkill for effects that could largely be created inside the content. I haven’t seen the …
LED Tunnel Creates Immersive Experience For MLB All-Star Fans September 22, 2017 by Super User This is a nice temporary set-up using LED displays to create a tunnel effect for a FanFest indoor theme park during the annual Major League Baseball All-Star Game festivities, held this year in Miami. “Major League Baseball made it known three years ago that they were going to implement a tiered series of capital improvements …
NanoLumens’ Cope Honored As Atlanta’s Veteran Entrepreneur Of Year September 21, 2017 by Super User Congratulations to NanoLumens founder and CEO Rick Cope, who was named 2017 Veteran Entrepreneur of the Year this morning by the Atlanta Business Chronicle, in partnership with the Metro Atlanta Chamber. Cope was one of six business leaders cited across different categories, at an awards ceremony held at the Georgia Aquarium. “I am honored and humbled by …
