Programmable LED Pylons Light Up Philly Office Development October 24, 2017 by Super User I don’t know that these could purely be described as digital signs, as they’re just doing ambient digital art, but they’re very nice … This is a pair of 50-foot tall LED pylons raised at the front of the Commerce Square office development in Philadelphia. Signage fabricator DCL design-engineered, built and installed the units – made out of …
Highway Billboard Color-Matches Paint Swatches To Surrounding Sky’s Color October 23, 2017 by Super User This a couple of years old, but just stumbled on it. The Quebec DIY store Reno Depot did a Digital OOH campaign in Feb. 2015 in Quebec that used a sensor to match conditions and color to house-brand paint swatches available at the store. Very clever.
Watch This Spectacular Custom Creative For A Korean Department Store Group October 23, 2017 by Super User South Korean retail giant Shinsegae Corporation engaged Montreal’s Moment Factory to create custom creative for the 6-storey LED centrepiece of a new shopping and entertainment complex in Daegu, south of Seoul. Hired only weeks before the public opening, says the experiential agency, Moment Factory applied our broad experience in entertainment to rapidly activate the teams …
See This Suburban Seoul Mall’s Vast Investment In Indoor LED And Content October 23, 2017 by Super User This is a new shopping mall in South Korea, in the suburbs of megacity Seoul. There is a massive digital display experience in the centre court area that includes a very tall LED monolith and curvy LED ribbons lining the mezzanine overlook. I can’t find much about the digital piece that’s in English, other than …
NanoLumens Quickly Goes 4 For 4 In Patent Infringement Lawsuits October 19, 2017 by Super User There are undoubtedly many, many times when C-suite people get the bill in from the company law firm, and wonder what the hell all those zeroes after a $ sign amounted to – but maybe not around Atlanta-based NanoLumens, which appears to have gone 4 for 4 in its legal actions this summer with LED …
US Supreme Court Denies Appeal By Anti-Billboard Non-Profit October 16, 2017 by Super User A four-year legal fight over digital billboards that went all the way to the US Supreme Court ended today, with that country’s highest court denying an appeal by the non-profit group Scenic America, which fights what it considers billboard blight. Scenic America doesn’t have a statement out, as yet, but the Outdoor Advertising Association of …
Amazing 3D LED, Without Any Moving Parts October 16, 2017 by Super User There are a bunch of great observations, pro and con, on this post about the Coca-Cola mechanical LED spectacular in Times Square – with some noting that the fact that people are talking about it means it has had the desired effect, while others have said it must be a technical nightmare to manage, and …
Toronto LED Twin Ad Boards Get Implant To Make One Giant Display October 13, 2017 by Super User The big digital media tower outside of Toronto Eaton Centre is getting a little cosmetic work done – an implant, basically – to make it the largest digital OOH display in Canada. The tower outside the downtown shopping mall and adjacent to Yonge Dundas Square (a more modest version of Times Square) has a pair …
Whole Facade Of Heathrow Superdry Shop Is LED October 12, 2017 by Super User I don’t think I’ve seen anything quite like this – a store facade in a shopping mall that is all LED, front and sides. This is the new Superdry shop at London Heathrow terminal 3 – so it’s airport retail. Only information I have is that it opened in July and is “doing well,” reports …
Toronto’s New Air Jordan Store Includes Projections, Fine Pitch Interactive LED Walls October 11, 2017 by Super User This is the new Air Jordan location on Toronto’s Yonge Street – a three-level retail space that uses fine-pitch LED video walls and window projections. The store has an underground kids-only concourse and an upper athletic training facility, as well as a main, street-level retail space. To immerse guests on every floor, Nike hired local …
