Celebrity Xcel Launches Large-Scale Immersive LED Installation in Aft “Bazaar” Space December 29, 2025 by John Berkovich German LED manufacturer and integrator Tennagels has completed a large-scale immersive LED environment aboard Celebrity Xcel, creating a digital installation in the ship’s aft “Bazaar” area that combines multiple curved and architectural LED elements into a single, continuous experience. The project ran from commissioning in March through completion in late October, a timetable the integrator …
SMPTE Updates Engineering Report on AI’s Growing Role in Media Workflows December 23, 2025 by John Berkovich SMPTE has released an updated Engineering Report examining the impact of artificial intelligence on media production, distribution, and standards development, reflecting the rapid evolution of AI technologies since the report’s initial release in 2023. Developed in collaboration with the European Broadcasting Union (EBU) and the Entertainment Technology Center (ETC), the revised report stems from the …
Avixa Certification Exams Now Eligible for U.S. 529 Education Savings Plans December 22, 2025 by John Berkovich Avixa certification exams and related education expenses are now eligible under U.S. 529 education savings plans, following recent legislation that expanded the types of professional training costs covered by the tax-advantaged accounts. U.S. 529 education savings plans are investment accounts designed to help individuals and families save for education and training expenses. Contributions grow tax-free, …
L Squared’s 2025/26 Review: Gregg Forsberg on Why Digital Signage Became Operational Infrastructure December 22, 2025 by John Berkovich As digital signage continues to evolve from a marketing channel into a core operational tool, 2025 marked a clear inflection point for how organizations think about real-time communication at scale. L Squared COO and co-founder Gregg Forsberg reflects on a year defined by execution over experimentation, growing expectations around reliability and automation, and a broader …
Cleveland Museum of Art Deploys LED Video Walls for Renaissance Exhibition December 19, 2025 by John Berkovich The Cleveland Museum of Art has installed two LED video walls to support visitor engagement and conservation storytelling, using Planar displays mounted with Peerless-AV hardware and integrated by Zenith Systems. The most prominent installation is in the museum’s temporary Pintoricchio exhibition, which centers on Virgin and Child, a 15th–16th-century Renaissance painting. A 10-foot-by-10-foot (3.1 by …
Bálamo Restaurante Launches ‘Digital Cuba’ as Part of Immersive Gran Reserva Wine Experience December 19, 2025 by John Berkovich Madrid’s Bálamo Restaurante has introduced a new immersive wine concept called Gran Reserva, blending architectural design, storytelling, and audiovisual technology to create what the restaurant describes as a “sensory sanctuary” for wine lovers. At the center of the experience is the Digital Cuba, a contemporary reinterpretation of the traditional wine barrel that functions as both …
Savoy Theatre Adds Modern LED Presence With New ADI Displays December 15, 2025 by John Berkovich London’s Savoy Theatre has completed a full exterior digital upgrade, with UK integrator ADI installing a suite of custom LED displays that blend contemporary visuals with the venue’s protected architectural character. The 142-year-old theater — known as the first public building in the world lit by incandescent electric lights — turned to ADI to modernize …
OoH Revenue Hits $2.13 billion in Q3 in the US, Even as Global Signs of Softening Persist December 12, 2025 by John Berkovich Out-of-home advertising revenue increased 4.5 percent in the third quarter of 2025 to US$2.13 billion, according to figures reported by the Out of Home Advertising Association of America (OAAA). That outpaced the modest year-to-year gains seen in some major global OoH markets, where leading media owners recently signaled softness in Q3 results. Year-to-date US OoH …
Samsung Takes Over Buenos Aires ‘Times Square’ With Synchronized pDooH Launch for Vision AI TVs December 11, 2025 by John Berkovich Samsung pulled off a high-impact digital takeover in downtown Buenos Aires to launch its new Vision AI television line, using Taggify’s programmatic platform and creative from Publicis Groupe to dominate one of Argentina’s busiest urban corridors. For one continuous hour, 11 premium LED screens and street-level displays surrounding the Obelisco – an area often called …
AVI-SPL Plans Unified Operating Model for Europe Under Newly Appointed Regional Leader December 8, 2025 by John Berkovich AVI-SPL is rolling out a single operating and leadership structure across Europe, aiming to simplify engagement for enterprise customers and speed up the delivery of workplace technology services. The changes unify all European markets under a single strategic direction, led by Michael Kellaway, who has been appointed Managing Director for Europe. Kellaway previously oversaw the …
