Company Q&A: Silver Curve’s Bryan Crotaz April 16, 2012 by Super User A note came in from the UK technology consultancy Silver Curve about a new hire. Given I’m not sure that many people on this side of the pond know much about the company, I asked Managing Director Bryan Crotaz if he’d do a quick interview with me to lay out some background on the firm. …
New Titanic Belfast Centre Makes Heavy Use Of Projection Tech April 13, 2012 by Super User The £97 million visitor attraction Titanic Belfast is now open in Northern Ireland, telling the story of the Titanic’s construction in Belfast and its maiden voyage 100 years ago. The morning show Canada AM has a crew there, and were showing some of the visuals at the museum, which seems to talk on both the …
Dolby, Philips Announce New Glasses-Free 3D Format (But That’s It) April 12, 2012 by Super User I have read this release a few times and now marvel at how the PR managed to generate so much nothing. The nut of it is that the two companies, which both have a lot of experience in 3D (though Dolby’s is on the cinema projector side), say they will show a new format at …
Awards: MediaPost Hands Out Digital OOH Creative Honors April 12, 2012 by Super User InWindow Outdoor won the Best in Show award yesterday at the MediaPost Digital Out-of-Home Media Awards ceremony in New York, held at the tail-end of that day-long Digital OOH forum. The award was for that Run with Ryan campaign for Asics that was installed in New York’s Columbus Circle subway station. The installation, which has …
DSF Gets Its Education Co-Chairs April 11, 2012 by Super User The Digital Signage Federation got a couple of people to stick up their hands and volunteer to co-chair the DSF’s Education Committee. Karen Varrone, President of the Mission Group, and George Yunis, Senior Director, Creative Services for ARAMARK, are the happy tag-team. Says the release: In addition to curating the programming for our monthly webinar …
Pharmacy Digital OOH Network Releases Nielsen Research April 11, 2012 by Super User Healthcare giant Cardinal Health has released research on the Digital OOH network it runs in retail pharmacies – with a Nielsen study suggesting ad recall levels are solid and a tangible cause and effect of spots and consumer behaviour. The 900-site Pharmacy Health Network runs ads and educational content on panels in view of people …
Screenfeed Adds Video News Feed And Content Moderation Tools April 11, 2012 by Super User I’m often not sold on the idea of news as valuable content on digital screen networks (it’s not exactly hard content to get if you’re interested), but if you are going to do it, do it well. It’s the reason I like Minneapolis-St. Paul-based Screenfeed, which DOESN”T do news tickers and pretty carefully curates and …
MediaPost Digital OOH Forum: Trading Desks Are Coming … At Some Point April 11, 2012 by Super User The afternoon sessions at the MediaPost Digital OOH forum in NYC kicked off with a panel on the idea of data-driven media buying and planning. The panel covered the waterfront from people controlling budgets to people trying to tap into those budgets, and if there was a takeaway, it would be that there is a …
MediaPost Digital OOH Forum: Medium Has A Long Way To Go April 11, 2012 by Super User The unfortunate thing about watching the streaming video from today’s MediaPost Digital Out Of Home Forum in New York is that what the agencies are saying now is not a hell of a lot more encouraging than it would have been at the 2009 version of this event. I have been passively watching through the …
RMG Decides To Sell What Sells April 11, 2012 by Super User You can sum up the muted announcement by RMG Networks that it is unloading some of its vertical networks and focusing on executive travel in a handful of words – they’re going to sell what sells. The company sent around a quasi press release Tuesday that “announced its intentions to expand and focus on its …
