CODACAN Planning Digital OOH Summit For May In Toronto April 10, 2012 by Super User The Canadian Out-Of-Home Digital Association has organized what it is calling a Summit on May 17th in Toronto to talk about the medium – with “a lively discussion featuring industry experts, brand managers and senior agency executives (who) will add colour to how this dynamic medium is shaping today’s advertising landscape.” As is appropriate for Canadians, …
The Rise Of The Digital Signage Device April 10, 2012 by Super User We are finally starting to see the expected transition of digital signage applications from being PC-based to smart device-based. We first saw a commercial product in the SpinetiX solid-state networked media player about three years ago, but it has not had a lot of take-up in the market because the price of the unit was …
Follow The Money Dep’t: Global Ad Spend Up 7.3% April 9, 2012 by Super User Research giant Nielsen has issued a year-end wrap-up of global ad spending for 2011, aggregating numbers from around the world and reaching the conclusion actual spend was up everywhere … except Europe. Nielsen said media buying was “impacted by natural disasters, political uprisings, and the ripple effects of financial crises in both the U.S. and …
Budget Buckets And DSPs Among Topics Of Digital OOH Forum This Week In NYC April 9, 2012 by Super User MediaPost is having its 4th Digital Out Of Home Media Forum on Wednesday in NYC, and the line-up looks pretty solid – though there is a healthy selection of people who seem to ALWAYS been in front of a mike at these sorts of things. I was hoping to go for once, but I will …
Stratacache Adds 100K Sq Ft Integration Building, Plans 20-30 New Hires April 9, 2012 by Super User With pretty persistent rumours and public financials on the shaky state of a number of companies in this sector, it’s encouraging to get news of firms that are actually expanding facilities and hiring people. Stratacache has bought another building in the Dayton, Ohio-area – bringing its total to five and the footprint to 250,000 square …
Where’s Haynes? April 4, 2012 by Super User Not posting much this week as I am in Portland, OR with a Preset client … tied up all day and when I am free, Hellberg won’t let me in his house. The WiFi reception in the tent he set up for me is terrible. Back to usual torrent of nonsense later in week.
Download DOOHgood Spots And Help Texas Twister Relief April 4, 2012 by Super User The site of 53-footers being tossed around a trucking center yard like leaves on a lawn as twisters blew through the Dallas-Forth Worth area is a jarring reminder that the tornado season started early in the US this year and will be a bad one. You can help – in small but important ways – …
CETW Moving Back To Las Vegas In 2013 April 2, 2012 by Super User Customer Engagement Technology World is heading back to Lost Wages for 2013, after a two-year stint in San Francisco. The show will go in May 2013, the spring version running roughly six months after the fall version set for November in New York. I sent a note to Lawrence Dvorchik, the General Manager for CETW, on …
Samsung Spins Off Display Business … Sorta April 2, 2012 by Super User Samsung’s display business is now officially known as Samsung Display Co., Ltd, a spun-off separate entity from Samsung Electronics. Samsung still owns 100 per cent of Samsung Display, however. Donggun Park, the new CEO of Samsung Display, says the company did about $20 billion US last year and instantly becomes the the world’s largest display manufacturer. Samsung Display says …
A Virtual Kiss Is Just A Kiss April 2, 2012 by Super User [youtube id=”xyFZl7lCz_s” width=”600″ height=”350″] It reads all science fiction-y when you first look at this post out of Japan about an interactive poster that you can kiss and get a reaction from, but what’s going on isn’t actually all that magical or interesting. As The Verge reports, “researchers at Keio University are working on a …
