Sightings: NHL Team Floods Ice With Digital Projections April 19, 2012 by Super User The National Hockey League playoffs are in full flight and the boys are beating the living hell out of each other, seemingly even more so than normal. Canada’s big hope for bringing the Stanley Cup trophy back to the cradle of hockey is the team from Vancouver, though there is a 50:50 chance the team …
COMB Adds Data Tools For Canadian OOH Planners And Sellers April 19, 2012 by Super User The non-profit measurement organization Canadian Out-of-Home Measurement Bureau (aka COMB) has released new data-centric software for media planners and buyers, as well as sellers of conventional out-of-home advertising media. Called the COMB Data Report,the tools enable users to quickly get a full perspective of COMB-approved OOH media product across the country. Planners can choose from …
Insteo’s Mobile-Digital Signage Mash-Up Drives Live Event Traffic At NAB April 19, 2012 by Super User The guys at Insteo just wrapped up the National Association of Broadcasters show in Las Vegas, having put together an intriguing mobile-digital screen execution for the broadcast and photo gear supply firm Vitec, which has one of the biggest booths at the annual show. “Vitec hired us to help with their Live Event area,” says …
DSE Moves Site … Now At Other End Of LVCC April 18, 2012 by Super User The floor plan for the 2013 version of Digital Signage Expo suggests the show has changed halls. The traditional location over by the food court and Starbuck’s in the North Hall of the Las Vegas Convention Center has been replaced by a new location in the South Hall. Officially, South Hall 1. If you are like …
Sightings: Office Lobby Network In UK Re-brands April 18, 2012 by Super User I got into the still strange world of digital signage and digital OOH almost exactly 13 years ago, finding myself wearing a hard hat and riding on top of an elevator up a skyscraper in Calgary. I was putting screens in elevators, and part of the deal was figuring out how to get the signal …
Does Dolby’s New Overlay Finally Make Glasses-free 3D Viable? April 18, 2012 by Super User [youtube id=”Gkybyqrc4B4″ width=”600″ height=”350″] A news release last week from Dolby and Philips sent me on a mini-rant about PR that is full of grandiosity and devoid of substance. It was announcing new glasses-free 3D tech to be shown at the National Association of Broadcasters show in Las Vegas this week, and there are now …
Please Don’t Steal Me! April 18, 2012 by Super User This could be dropped in the clever, weird or impractical bucket, or all three. Delphi Display Systems has introduced a “Digital Sidewalk SignBoard” that sticks a daylight readable display into an old school cafe chalkboard you parked outside of pubs and restaurants. The idea is you get the advantage of digital but the quaintness of …
Pitch In: Relay For Life April 18, 2012 by Super User Tom McGowan of Four Winds Interactive sent a note around last night asking for a little profile for something his daughter, Heather Torgersen, is doing – raising money for cancer research. If you were at The Preset Group DSE Mixer this year, you saw three women handling check-in and throwing out the unruly. That was …
Tech: How To Get A Dead Rapper For Your Next Concert April 16, 2012 by Super User There’s lot of buzz today in tech blogs about the virtual appearance of long-dead rapper Tupac Shakur at the Coachella music festival in California this weekend. Most of the buzz is about the ethics of having a dead guy perform at a live show (at least he wouldn’t have had a ridiculous dressing room rider …
DPAA Adds Board Spots For Vendors April 16, 2012 by Super User The Digital Place-based Advertising Association (DPAA) has amended its bylaws and will now allow suppliers to serve on its board of directors alongside network operators, with as many as four new seats at the big boy table opened up to suppliers. This would theoretically allow deep-pocketed research firms like Nielsen to get involved at a board level, …
