Spain’s Asoma TV Gives BroadSign Vote Of Confidence April 26, 2012 by Super User A Spanish Digital OOH network operator has cut over its software platform to BroadSign, news I’m sure the Montreal company is eager to circulate as it works to get beyond the recent Chapter 11 restructuring news. AsomaTV, which operates several digital signage networks in Spain, will be using BroadSign’s software in existing shopping mall and …
Digital OOH Growth 17X Faster Than Overall US Ad Growth, DPAA Suggests April 25, 2012 by Super User The Digital Place-based Advertising Association says growth rates for the medium outpaced overall U.S. ad industry growth by a more than 17:1 margin last year. Based on information collected by Miller, Kaplan, Arase from DPAA members and non-members, the organization says, in a release Tuesday, ad revenue for the digital place-based sector grew by 14.2% …
A Good, Full Day At Canada 3.0 April 25, 2012 by Super User A conference focused on digital innovation and issues in Canada sounded pretty intriguing when I first heard about Canada 3.0. Then I saw it was in a hockey arena complex in a town of 31,000 a good two hours outside of Toronto. Huh? Turns out it works. I spent the day at the 2012 Canada …
Adcentricity Acquired By Bee Media; Name Sticks, Direction Changes April 24, 2012 by Super User Adcentricity has been acquired by a Toronto-based mobile/hyper-local company called Bee Media, with a new blended company to operate under the better known and arguably more effective Adcentricity handle. The new Adcentricity formalizes a switch it has been very quietly making away from just the Digital OOH aggregation model (which was working, just not enough) …
Global Digital OOH Spend Growing at 19.2% Clip April 23, 2012 by Super User PQ Media, which watches the Digital OOH ad sector probably more than any other research and analysis company, says the global Digital OOH market is expected to grow by almost 20% in 2012. The PQ Media Global Digital Out-of-Home Media Forecast 2012-16 suggests global Digital OOH media dollars generated by digital place-based networks, billboards and signage …
Talking Flat Lady Gets a Weegie Accent April 20, 2012 by Super User Scotland’s health care system has its first talking flat lady, one of those projected virtual mannequins. Following the flick of a switch, EVA (which stands for Electronic Virtual Assistant), began her duties in the foyer of Forth Valley Royal Hospital on Monday 16th April 2012. These include relaying information on how to quit smoking, reminding …
Events: DisplaySearch Digital Signage Conference Agenda Now Out April 19, 2012 by Super User The technology market research firm DisplaySearch is again holding a one-day conference at the front-end of InfoComm this year, billed as an “event to prepare yourself for discussions about OLED, transparent displays, glasses-free 3D, and touch technologies during InfoComm.” Says the pitch: “Meet leading developers, suppliers, integrators, customers, and industry analysts of digital signage applications. Get …
Research: Impulse Buys Factor for 9/10 Shoppers; In-Store Messaging Main Influencer April 19, 2012 by Super User Some new ammo for you if you think some of the standard lines about in-store purchasing decisions are getting old … Nine out of 10 shoppers still buy items not on their list, says the latest results from ongoing shopper behavior research being conducted by shopper marketing agency The Integer Group and M/A/R/C Research. Of …
Halo’d Screens Now Sold In Canada April 19, 2012 by Super User You can now source those displays with the subtle halo surrounds in Canada. Brighter Signs, the UK company behind the units, has started a company here, branded as Topaz Canada and having John Wheating as President of Sales. The screens have patented tech that changes colors around the screen edge, the idea being this halo effect …
Milestone Staff Deposit 1,500 Pounds In Minnesota Food Bank April 19, 2012 by Super User Hat tip to the guys at Minneapolis-based Milestone AV Technologies,who donated more than 1,500 pounds of food and supplies for people in the area as part of a drive for Second Harvest Heartland during National Hunger Awareness Month. That was up almost 500 pounds from a year earlier. “At the beginning of the 2012 drive, we …
