Adquick’s 2025/26 Review: Adam Singer on Why Measurable, Performance-Driven DooH Is the Future of Out-of-Home January 9, 2026 by John Berkovich As out-of-home advertising continues to evolve toward greater accountability and precision, 2025 marked a pivotal year in how brands plan, buy, and measure DooH at scale. Adquick VP of Marketing Adam Singer reflects on a transformative year defined by platform growth, deeper performance measurement, and expanding global reach while looking ahead to how AI-driven planning …
DIRECTV Advertising enables programmatic buying for DIRECTV Remote DooH network January 8, 2026 by John Berkovich DIRECTV Advertising has enabled programmatic access to inventory from its DirecTV Remote digital-out-of-home (DooH) network, allowing buyers to purchase live TV video placements in commercial venues through standard programmatic workflows. Announced at CES, the programmatic rollout makes DIRECTV Remote inventory available through Broadsign’s supply-side platform (SSP) Place Exchange, with launch support for demand-side platforms (DSPs) …
DIRECTV Advertising enables programmatic buying for Remote DooH network January 8, 2026 by John Berkovich DIRECTV Advertising has enabled programmatic access to inventory from its DirecTV Remote digital-out-of-home (DooH) network, allowing buyers to purchase live TV video placements in commercial venues through standard programmatic workflows. Announced at CES, the programmatic rollout makes DIRECTV Remote inventory available through Broadsign’s supply-side platform (SSP) Place Exchange, with launch support for demand-side platforms (DSPs) …
Glass-Media Partners With 6P Color To Improve In-Store Color Accuracy For Retail Displays January 8, 2026 by John Berkovich Glass-Media, a Dallas-based specialty display maker, has formed a strategic collaboration with 6P Color to help retailers achieve more accurate color reproduction on digital signage, particularly in categories where subtle color differences influence purchase decisions, such as beauty, jewelry, apparel, and home furnishings. The companies say that even when brands invest in carefully calibrated photography …
Amazon Pushes AI TV Platform at CES 2026 as LG Leans into Lifestyle Displays January 7, 2026 by John Berkovich Amazon is rolling out a major overhaul of its Fire TV platform for 2026 while also introducing a new “lifestyle” television designed to double as home décor — moves that mirror LG’s renewed push into art-style displays positioned as digital canvases when not in use. Fire TV is getting a redesigned interface aimed at faster, …
Carousel Launches Browser-Based Interactive Demo for Workplace Digital Signage January 6, 2026 by John Berkovich Carousel has introduced a new browser-based interactive experience that lets prospective customers explore a full enterprise digital signage deployment in a simulated business environment. Developed with Studio Kudzu, the self-guided demo shows how Carousel content works across lobbies, hallways, conference rooms, and common areas, with support for laptops, tablets, mobile devices, and VR headsets. The …
LG Direct-View LED Cinema Display Anchors SAG-AFTRA Foundation’s Meryl Streep Center January 6, 2026 by John Berkovich The SAG-AFTRA Foundation has equipped its new Meryl Streep Center for Performing Artists in Los Angeles with a 200-inch LG Miraclass 4K direct-view LED cinema display, anchoring a technology-forward venue designed for screenings, education, and member programming. The 15,000-square-foot center serves as an educational and creative hub for SAG-AFTRA’s 160,000 members. The facility includes voice-over …
Croatian Telco Turns OoH Posters into Tools for Locating Lost Dogs January 5, 2026 by John Berkovich Hrvatski Telekom (HT), part of the Deutsche Telekom Group, has introduced an out-of-home project in Zagreb that turns traditional posters into functional tools for locating lost dogs. Developed in collaboration with creative agency Bruketa&Žinić&Grey, the installation supports HT’s GPS Pet Tracker service by translating the product’s promise into a real-world intervention. Rather than relying on …
Brooklyn Museum Launches Immersive Rotunda Experience for Monet and Venice January 2, 2026 by John Berkovich The Brooklyn Museum has opened Monet and Venice, the largest exhibition in New York City to focus on Claude Monet in over two decades. Running through February 1, 2026, the exhibition features 100 works by Monet and contemporaries, including 19 Venetian paintings by Monet. Monet’s works emphasize light, reflection, color, and architecture, reflecting his concept …
LEDgend’s 2025/26 Review: Kirk McPoyle on Why LED Is Becoming the Default for High-Impact Deployments January 2, 2026 by John Berkovich As LED continues to move from premium showcase installations to a mainstream choice for large-scale digital experiences, 2025 marked a pivotal year for how integrators source, specify, and deploy LED technology. LEDgend Distributors co-founder Kirk McPoyle reflects on a year defined by brand realignment, expanded product offerings, and a renewed focus on speed and simplicity—while …
