Acer Blurs Digital Signage Tablets and Displays Further With New Win 8 All-In-One December 5, 2013 by Super User We told you recently about Acer releasing a 27-inch all-in-one display with an ARM processor that was, in effect, a crazily-big Android tablet. And one that could in theory serve some digital signage needs, and be a smaller, more open variant of a Samsung Smart Sign. Now via Engadget we see that Acer has released …
Winning Airport Business Just Got Harder For Pure-Play Digital Signage Companies December 3, 2013 by Super User We see new guys coming into the digital signage sector all the time, from all angles. Some tend to make you think, “Oh Jeez.” Others generate an “Oh Really?” Put this in the latter camp. A very large, well established engineering company that’s part of a $180B asset management company, is now doing digital signage and …
BA’s Big Buzz Digital OOH Campaign Spawns Domino’s Parody December 3, 2013 by Super User In a sure sign that the Digital OOH industry has found its place, digital ads in public spaces are now spawning parodies. The British Airways billboard that used flight status data to have a little kid point at a plane as it flew off behind and beyond a digital board generated so much buzz that …
Projects: Christie’s Experiential, Organic, Video-Filled Canadian Lobby December 3, 2013 by Super User I was in this lobby when you still had to wear a hard hat and safety boots, so it’s very cool to see a video of the fully finished work of Montreal’s Arsenal Media and marketing and technical people at Christie Digital in Kitchener, Ontario. These are three clusters of Christie’s MicroTiles (119 in all) …
DOOHgood Spots Running In Finland December 2, 2013 by Super User Here’s a shot of a DOOHgood campaign for Typhoon Haiyan relief running in a shopping mall in Finland, thanks to JC Decaux and BeatPixels. The spot has been running on 72 screens in Finnish malls, including those huge 70-inch displays. A reminder now that we’re past Thanksgiving and the global news media has moved on …
Projects: Verizon Opens Over The Top Destination Store December 2, 2013 by Super User Here’s a video walk and talk piece about Verizon’s new flagship, or destination, store at the giant Mall of America in Minneapolis-St. Paul, MN. This is one of those money is no real object projects where the executive brief from management would have been something along the lines of: “We want a lot ‘Wow Factor.’” …
Watch This Ticker-Filled Screen For Three Minutes And Then Spontaneously Combust November 27, 2013 by Super User Capital Networks is a loyal supporter of this blog, and my first digital signage vendor waaay back in 1999 when I got into this space and was using cable TV head-end servers and software to get content in screens in elevators. I’m not sure I’d been back in the company’s offices in a decade, but …
McD’s UK Menu Boards Drive Sales Up By As Much As 11%: Case Study November 26, 2013 by Super User ComQi has put together a case study piece about work one of its partners did and is doing with McDonald’s UK, giving a still too-rare glimpse at how digital signage projects can have a direct impact on the bottom line. Mickey D’s in the UK is using digital screens driven by ComQi software to drive …
Digital Dividers Get Brand Messages On Grocery Conveyors November 26, 2013 by Super User We’ve seen marketers try all kinds of gadgets and gizmos to get digital screens in front of shoppers when they are out buying their groceries, but few have stuck because of issues with cost, reliability or purpose. Like screens on shopping carts that would have to ensure endless, untold abuse. Here’s yet another angle at …
If The Battle’s About Optics, The DSA Just Shot A Foot Off November 25, 2013 by Super User The bills have to get covered and paid. Got it. But I am really not sure an organization that exists for the betterment and advancement of an industry should be carpet-bombing its email list with a pitch that’s all about ad revenue. Particularly an organization that already has a pretty substantial perception challenge. The Digital Screenmedia …
