Flixio’s Festive Food Fight November 21, 2013 by Super User Portland-based digital signage creative shop Flixio (they do other stuff, too) has sent out a very nicely done reverse food fight thing showing, I assume, staff having and flinging their Thanksgiving feast. Enjoy.
Projects: Barney’s New York Projection Mapping In Holiday Windows November 21, 2013 by Super User Christie has lit up a series of holiday display windows at the Barneys New York flagship store in Manhattan, using some very slick, small-scale projection mapping pieces. Called A New York Holiday, the window displays were turned on yesterday. Says the news release: A New York Holiday will premiere November 20th, benefiting the Shawn Carter …
AdAge: Digital OOH’s Success Path Riddled With Roadblocks November 21, 2013 by Super User Advertising Age doesn’t exactly cover the hell out of the digital out of home sector (six mentions in 2013), but the trade publication did have a deep look at it today – and unfortunately came up with a lot of issues – describing the sector’s hopes of tapping digital dollars through agency trading desks as …
Election Over, Digital Signage Won, Nothing Else Was Second November 21, 2013 by Super User There are numerous things that make me crazy about this space, but two of the biggest are people STILL using the circa 1996 Content Is King thing like it was new and profound, and people STILL trying to force new names on an industry that totally settled on one years ago. So when I see …
Projects: eBay Brings E-Tailing Into Bricks ‘n Mortar Mall November 20, 2013 by Super User eBay has been dabbling with shoppable, touchscreen-based windows for a while now, and have now started a fairly serious field experiment and demo in the swish 180-store Westfield San Francisco Centre mall. The online auctioneer and Westfield’s own digital lab group have taken three vacant storefronts in the mall and used a combination of big …
If Google Opened Stores In Malls, What Would They Look Like … November 20, 2013 by Super User Google has opened a set of pop-up stores – some that more like event marketing/specialty leasing set-ups in courtyards – for the U.S. holiday season. The Winter Wonderlabs are in six US cities, including a big one in NYC’s Bryant Park, right by the skating rink there. The centerpiece is a snow globe thing that …
Projects: Aerva Rolls Out Big POP Network For Brewer November 19, 2013 by Super User Boston-based Aerva has pushed out a brief release about a deal that could see as many as 2,000 c-stores in the US installed with a digital POP set-up for a major brewer. As is often the case with big brands, getting formal approval to do PR is as easy as running the Ironman Triathlon. So …
2014 Preset Group Digital Signage Expo Mixer Taking Shape November 19, 2013 by Super User Planning for the 2014 Preset Mixer started, in some ways, right after the 2013 edition. We loved the space, so we put a hold on it, and started talking about tweaks on the formula. All was tracking nicely, and then we had to make a venue change. The Hard Rock on the Strip tripled the …
Projects: NCSA Using Digital Signage As It Connects Student Athletes to Scholarships November 16, 2013 by Super User Here’s another great example of a company making an investment in a proper case study video, to tell a stronger story about a video-based project. Signagelive has produced a video about a small but nice job involving the National Collegiate Scouting Association, a for-profit company that connects student athletes with scholarship-granting higher ed schools. NCSA …
Share Prices Take Big Drop In Wake Of RMG Q3 Financials Release November 15, 2013 by Super User RMG Networks issued its Q3 earnings yesterday, and the market either didn’t like them or is jumpy about something else, as the share value has dipped big-time. It’s off 13% today as I look, and trading at waaaay below what it was in the spring when the company went on the market. It is …
