Lego Turns Las Vegas Exosphere into Interactive Star Wars Trench Run January 14, 2026 by John Berkovich Star Wars fans must have been over the moon (pun intended) with this one. The Lego Group and Sphere Studios used the exterior of Sphere in Las Vegas to stage a large-scale, interactive Star Wars experience during CES 2026, transforming the venue’s 580,000-square-foot Exosphere into a brick-built version of the Death Star to mark the …
Hisense Joins the Movable Display Trend With Battery-Powered 27-Inch X7 Pro Smart Screen January 14, 2026 by John Berkovich Following similar launches from LG and Samsung, Hisense has entered the growing category of movable, all-in-one displays with the introduction of the X7 Pro, a 27-inch smart screen designed to be rolled from room to room and used without a constant power connection. The X7 Pro has debuted in China and features an integrated battery, …
University of Illinois Plans Record-Setting Scoreboard and Major Tech Upgrades January 14, 2026 by John Berkovich The University of Illinois is undertaking a comprehensive technology modernization at Gies Memorial Stadium that will be headlined by what is expected to become the largest scoreboard in college sports, along with new bowl LED displays, a redesigned stadium audio system, and upgraded broadcast infrastructure, in time for the 2026 football season. Anthony James Partners …
Optisigns Launches Optidev.ai, An AI-Powered App Builder For Digital Signage January 14, 2026 by John Berkovich The team behind the Optisigns CMS platform has launched Optidev.ai, a new AI-powered application builder that lets users create and deploy screen-ready apps without writing code. Optidev is positioned as a no-code and low-code tool that allows users to describe an application in natural language and have the platform generate a working app that can …
Poppulo Appoints Amber Arsenault King as Vice President of Sales January 14, 2026 by John Berkovich Denver, USA-based Poppulo has appointed industry veteran Amber Arsenault King as Vice President of Sales. She joins the company from Planar, bringing more than three decades of experience across the AV and digital signage market. In her new role, Arsenault King will lead Poppulo’s global sales organization, with a focus on customer strategy, team development …
Ricoh Acquires Presentation Products to Expand North American AV and Digital Signage Footprint January 13, 2026 by John Berkovich Ricoh has acquired New York-based AV integrator Presentation Products Inc., continuing its push to build scale in workplace technology, collaboration systems, and digital signage across North America. The deal adds a mid-sized, enterprise-focused systems integrator to Ricoh’s growing portfolio of ProAV and workplace experience companies. Founded in 1994, Presentation Products has built a reputation in …
Insignia Backs Trooh Media to Scale DooH Campus Reach January 13, 2026 by John Berkovich Insignia Capital Group has made a strategic growth investment in Trooh Media, the digital-out-of-home platform that connects brands with Gen Z audiences across more than 1,000 U.S. college campuses. The deal is designed to accelerate Trooh’s next phase of expansion while preserving leadership continuity, with founder and CEO Martin Poitras remaining at the helm and …
Red Dot Digital Media’s 2025/26 Review: Darryl Kuder on the Value of a Full-Service Partner January 12, 2026 by Antonia Hamberger Carlsbad, California-based digital signage integrator Red Dot is one of those smaller firms that lives and breathes digital signage. Clients turn to the company for digital storytelling projects, with Red Dot handling everything from the underlying hardware and software infrastructure to the creation of the content itself. The firm primarily works with BrightSign media players …
McDonald’s Leans Into Experiential OoH With Secret Menu Push January 12, 2026 by John Berkovich McDonald’s is expanding its use of experiential out-of-home advertising, using high-impact digital and physical executions to promote everything from its newly formalized “secret menu” to limited-time brand activations across Europe and the Middle East. In the UK and Ireland, McDonald’s recently made its long-rumored secret menu official, supported by a creative OoH campaign that included …
Viooh Adds Dolphin OoH Inventory Across Grocery, Retail, and Transit Venues in the US January 9, 2026 by John Berkovich Viooh has partnered with Dolphin OoH to expand access to premium digital-out-of-home (DooH) inventory across the United States, adding more than 5,000 digital screens to its supply-side platform. The partnership delivers more than 50 million monthly impressions across major U.S. cities, with Dolphin’s network spanning grocery stores, convenience stores, pharmacies, malls, transit locations, gyms, office …
