DSrupted: Make Tech Disruption Your Ally August 19, 2014 by Super User The companies sponsoring the upcoming DSrupted conference in just four weeks – gulp – have a lot of interest in seeing where digital signage is going, and at least keeping pace with all the shifting tech and what it means. I’ve asked all the sponsors to give me their point of view. A few weeks …
Conductive Ink Makes Analog Posters Interactive May 28, 2014 by Super User How about a traditional advertising poster going interactive, without adding a screen? That’s what the brewer Beck’s has had up in cities around New Zealand this month – print posters that have conductive ink and speakers, making them playable as part of a music promotion. Described as the world’s first Playable Posters, the street-level ads …
IMRSV Makes Cara Video Analytics Platform Available Free April 18, 2014 by Super User The audience measurement firm IMRSV, which was earlier called Immersive Labs, has made its video analytics platform Cara available free for companies that want to kick the virtual tires of the technology. The “Personal” version of Cara allows up to three universal licenses of the software, and there’s a cap on impressions and API calls. …
Shopper Marketers Bring Pharmacy Digital OOH Network To Ireland April 10, 2014 by Super User I’ve seen shopper marketing companies nibble around the edges of the digital signage and digital OOH sectors through the years, but a company called Visualise has taken a bigger bite and gone in on a partnership that sees screens going into a Irish pharmacy chain. Visualise and the Belgian digital media firm iDklic are rolling …
2 Hemisphere Puts Digital Signage Content Focus On Health March 11, 2014 by Super User Ventura, California-based agency 2 Hemispheres, which lists digital signage content among several capabilities, has started making noise about its impressive library of health-focused content available for digital signage network operators. The agency has some 200 digital signage network-tuned video clips on a variety of health topics, available for download by network operators. Executive Creative Director James …
Denver Startup Offers Outsourced Services To Create Vendor Margins February 25, 2014 by Super User I’ve loosely known Matt Krebs for a few months now, and he’s kept me informed here and there as he spooled up his start-up Creating Margin, an interesting little take on providing support services in the digital signage eco-system. The Denver company is there primarily to take on things like the scoping, set-up and ongoing …
Mixer Sponsor Profile: Chief January 27, 2014 by Super User Chief is a returning sponsor the annual Preset Group Mixer, and will be bringing a pile of people to the event ahead of DSE 2014. Here’s a quick Q&A with Laurie Englert, VP Marketing for the Twin Cities-area company. Q: What’s new for this year? Englert: This year will be a big one for Installers! …
LogMeIn Will LogYouOut If You’re Hooked On Free January 21, 2014 by Super User If you are digital signage network operator that uses the free version of the remote access software LogMeIn to get at your PCs in the field, you should know the Boston company just announced that free version is going away. From the company website: As you might have seen, today we began notifying users that …
Report: Newer iPads Being Used For Digital Signage Can Double As iBeacons With No New Tech December 7, 2013 by Super User There’s a very interesting piece in TechCrunch about Apple’s iBeacons and in-store digital that’s well worth a read. It goes into the long view Apple had for using Bluetooth LE in iPads and it means a pile of 3rd Gen and newer iPads already being used in retail as digital signage and POS can also …
What Apple’s iBeacons Mean For Digital Signage December 6, 2013 by Super User Apple has reportedly turned on its iBeacons capability in all of its 250+ US stores, giving it the capability to push messages to opted-in shoppers as they wander near and into the store. The tech uses the newest low-energy flavor of Bluetooth, and users need an official iOS Apple Store app for things to start …
