If you have 6,000 stores, then actually, No, you don’t need to … October 24, 2011 by Super User The Digital Signage Expo folks have circulated an email blast that says registration is now open for the annual trade show and networking-fest in Lost Wages. The show is March 6-9 in 2012, a week later than what’s been typical the last few years. The email has the curious header from Bob Stowe of Wendy’s, …
When you think content creation, you think guys who sell power bars, right? October 24, 2011 by Super User When you think of content creation for digital signage, the logical resource for getting that stuff done is a huge global distributor of display panels, mounts, power bars and countless other bits of AV and IT gear. Right? OK, maybe not. But that’s what Ingram Micro is now offering up – content creation services as …
Danaher at DPAA Summit: The medium needs to be defined October 21, 2011 by Super User In Sue Danaher’s opening address Wednesday at the Digital Place-based Advertising Association media summit, she related how her first year on the job involved a lot of time invested in meeting with agencies and brands to listen to their perceptions of the emerging medium. It grew really evident, she says, that the medium needed to …
One billion-plus ad exposures a month in Digital OOH? October 21, 2011 by Super User The nice folks at The Nielsen Company kindly sent along a broader round-up of numbers from the second quarter 2011 Fourth Screen Report. The numbers are the sum of average minute exposures for an advertiser schedule of a typical ad rotation. The report reflects a mash-up of traffic (Scarborough) and transaction data with demographic and qualitative …
Latest Nielsen Fourth Screen report includes big mall numbers October 21, 2011 by Super User The Nielsen Company has issued its latest Fourth Screen Network Audience Report, a quarterly audience analysis on the digital place-based network business. The report is about audience exposures for OOH networks and is used as one means of comparing audience sizes with TV and other mediums. Nielsen doesn’t seem to release summaries itself, so it seems …
Jobs: Pattison Outdoor looking for digital media leasing rep October 21, 2011 by Super User Pattison Outdoor Advertising, one of the big OOH companies in Canada, is looking for someone to handle developing business and managing those relationships with commercial property managers across the country, specifically as it relates to putting in digital media in the office tower elevators and concourses. Pattison has VERY quietly developed a network of …
RMG’s Addiction campaign raises marketing game in Digital OOH October 21, 2011 by Super User Travels kept me from writing about this earlier in the week, but the Fedex pkg that showed up Thursday with a print version of the RMG Network’s Addiction campaign reinforced the need to write this up. The Digital OOH/OOH TV/Digital Place-based company has pretty significantly raised the game on marketing this medium with a new …
Cineplex rolls out multi-screen Lobby Show in its cinemas October 21, 2011 by Super User My friends over at Cineplex Digital Solutions (formerly DDC) have done a lot of great work for clients through the years, so it stands to reason that the solution they put together for the new masters would also be pretty good. They have rolled out what is called a Lobby Show network in the 130 …
Reach and Reach partner for much bigger reach October 21, 2011 by Super User It’s not entirely clear whether this would make the Confuse-O-Meter purr or burst into flames, but Reach Media Group has done a sales representation deal with Reach Sports Marketing Group, the former selling media inventory on the latter’s digital out of home fitness network. It’s maybe not all that confusing because RMG Networks is the …
Sightings: Kohl’s interactive shopping kiosks at JFK T5 October 20, 2011 by Super User I was buzzing along to Gate 1 at JFK T5 last night but stopped long long enough to take a snappie of this interesting kiosk/pop-up store thing being doing by US retailer Kohl’s at some airports. The digital kiosks allow shoppers to order Kohl’s products online and have them shipped home with free delivery. The …
