3M’s new VAS service helps creators optimize video content October 20, 2011 by Super User 3M is starting to make some noise again in the digital signage space – the latest being the development and release of technology that can analyze and now video to predict how consumers will look at messaging, and them optimize them. The product is called Visual Attention Service (VAS), and the proposition is that a …
DPAA Media Summit Wraps Up October 20, 2011 by Super User Between zero free time and an iPad app for WordPress that has its limits, I can’t pass on much about the DPAA media summit in NYC today, other than it was very well run, very well attended and definitely worth the effort to get there. I took lotsa notes and hope to get copies of …
DS Investor Conference In NY Termed A Success October 19, 2011 by Super User I popped by the Strategy Institute’s Investor Confence on Tuesday afternoon, and almost entirely hung out in the coffee area chatting with people. The impression I was left with was that this one was quite good and worth the time, effort and money. There was a little grumbling about a few of the speakers, and …
Report: McDonald’s green-lights 800-site Digital OOH test October 18, 2011 by Super User There is a running joke in this sector about the number of software, hardware and ad network companies that have the golden arches of McDonald’s on the Client page of their presentations. EVERYONE somehow or other manages to turn a little local deal with a franchise-holder into McDonald’s being among the clients. But there now …
French firm VITEC acquires OOH Video October 17, 2011 by Super User The French firm VITEC has acquired the digital signage side of the one of the early players in the digital signage space. VITEC Multimedia has purchased the “business Activities” of Vancouver-based OOH Video. “With this purchase, says the release, VITEC now adds industry-leading multi-channel digital video playback and Digital Signage products to its already enriched …
New NY UNIQLO flagship store opens with 400-plus NEC screens October 17, 2011 by Super User The only UNIQLO store I’ve been in is the one down in SOHO in New York, and when I wandered around it last year with Denys Lavigne from Arsenal Media I was impressed (as was Denys) by the minimalist design approach. I don’t remember there being much in the way of digital in the store, …
A wind turbine that would double as a digital billboard October 15, 2011 by Super User Spotted on EarthTechling via TechCrunch: The guys behind the Segway, but more to the point a pile of life-improving medical devices, have applied for a patent for a wind turbine that would double as a sort of digital billboard. Reports Earth Techling: Although the patent application (by DEKA Research) talks some about the power-producing possibilities of …
Kinda cool, sorta pointless retail interactive October 14, 2011 by Super User I am not in the camp that believes in doing stuff just because it’s sorta kinda cool. I think they should actually make something better – even if it is just an overall experience. That’s why I can’t muster a lot of enthusiasm for an interactive merchandising thing (as spotted in Engadget, and where this …
DigitalOOH: Dynamic media is the future, says Coke’s marketing head October 14, 2011 by Super User I just posted a piece on our sister site – DigitalOOH.biz – about a recent presentation by the head of integrated marketing and communications for a little company called Coca-Cola. Wendy Clark went through a bunch of things during her chat with the people attending a NYC ad conference, but she spent a bit of …
