New Twist? – Digital OOH Network’s Content Goes Online December 21, 2011 by Super User No end of content has been pulled from other mediums to populate digital signage screens – from newspaper headlines turned into (ugh) news tickers to snippets of broadcast and online TV. But I can’t recall much, at all, going in the other direction – with content produced for a digital screen network finding its way …
NBC Selling Other Half Of NYC Taxi Fleet’s Screens December 20, 2011 by Super User A few weeks after the company that has media rights on roughly half the officially sanctioned taxis in New York announced a media deal with a TV network, the other company that has the other half of the cabs announced its own media deal, with a different TV network. If any situation screamed merger/acquisition, it’s …
E-paper display now supports full video and color December 19, 2011 by Super User [youtube id=”G7SUv9Jd490″ width=”600″ height=”350″] We’re starting to see digital merchandising products come on the market that can last a full retail day on a lithium battery, and then get recharged overnight. The attraction and need is getting digital in places where power is not available or requires ugly power cord runs or drops. So what …
The Blurring Lines Of Digital Signage December 18, 2011 by Super User A press release that moved the other day got me thinking about the ongoing question about what one might logically call digital signage, and what’s really something else. When I first saw an image for VendScreen, I assumed what I was looking at was the digitally-faced front of the whole vending machine. In fact, it’s …
Japanese Vending Machine Tests Transparent LCDs, Video Analytics December 16, 2011 by Super User [youtube id=”8pPCIPHTe3M” width=”600″ height=”350″] The Japanese tech news site DigInfo TV has a post and video up about a concept involving a transparent LCD, vending machines and video analytics. This concept model for a next-generation vending machine, which features a see through display, is being developed by Sanden, a large manufacturer of vending machines, in …
Opera goes holographic using projectors, transparent film December 16, 2011 by Super User This is pretty interesting. There have been virtual and augmented fashion shows using transparent film and projectors, but I’ve never heard of a holographic opera. The projector giant Christie has a case study up on its UK site about a virtual opera, written by Franco Battiato to honor the 16th century Italian philosopher Bernardino Telesio. …
Hyundai Projection-Maps Classic Miami Hotel For Car Promo December 15, 2011 by Super User [youtube id=”7hUbV8VNYEQ” width=”600″ height=”350″] The whole 3D projection mapping thing is starting to get commonplace, and some of the stuff I have seen lately on videos has been pretty much shrug-inducing. However, while there are projects where creative takes a backseat to technical execution, there are also some very good ones still popping up. Consider …
Outcast Plugs In Early, Really Early, To EV Charging Station Market December 15, 2011 by Super User Here’s an interesting business model exercise: figure out whether there is an advertising rationale for being on electric vehicle charging station screens. Gas pump Digital OOH network guys Outcast have announced a deal to sells ads on screens on Blink electric vehicle (EV) charging station in the U.S. “In partnering with Outcast, a leader in …
Brand Activation Summit Set For Toronto In April 2012 December 14, 2011 by Super User The Strategy Institute is having another run at a digital media conference at its Toronto home base – with a Digital Brand Activation Summit set for April 25-25 of next year. Brand activation is one of those terms that can mean anything and nothing, and the conference company tosses in the event summary lots of other …
Guest Post: Is Digital Signs and Displays For Dummies really a “Reference for the Rest of Us?” December 14, 2011 by Thomas Fraser-Bacon
