Domino’s UK Launches AR-driven Poster Campaign January 5, 2012 by Super User This is one of those applications of something that I could effectively argue for and against in a debate. A spotted in AdWeek, which saw it in PSFK, the pizza chain Domino’s has developed with Blippar a mobile ordering app for the UK market and is using augmented reality as part of the cool factor marketing …
48-Screen “Social Tree” In Singapore January 5, 2012 by Super User This is a little after the fact – and I vaguely remember seeing a Tweet over the holidays about it – but nonetheless, here is word about a nice project in Singapore developed to promote the Heineken beer brand. The Social Tree was an 11-metre tall faux Christmas tree erected under a canopy at Singapore’s …
UCView Debuts Entry-level Platform January 4, 2012 by Super User LA-based digital signage software firm UCView has joined the ranks of companies competing for the entry-level to mid-sized business market with a bundle billed as dead-easy to fire up and start using. One element of the pitch behind the SignEdge bundle – player and software – is that activating and using the platform for the first …
Hofflander Latest To Saddle Up January 3, 2012 by Super User Saddle Ranch Digital has hired industry consultant Linda Hofflander as Chief Strategy Officer for the content company. Hofflander signs on after a stint running her own consulting thing, called The Handa Group, and after stints with Wireless Ronin and John Ryan. She’s in Minneapolis and I assume that’s where she stays. From what I know of …
Raffi Vartian Hooks Up With signagelive January 2, 2012 by Super User This was done weeks ago, but the official word is now out that UK-based signagelive has hired on Raffi Vartian to build up the company’s business in North and South America. Raffi has been around the space for several years, first on the proximity marketing side with his own BlueTooth-based startup and then the last …
2011: Good, Bad and Fugly (Part 3) December 30, 2011 by Super User Part Three: The Fugly Content Is One Fugly King The majority of the creative running on screens in this sector is crappy because the good stuff costs real money. Usually BIG money. The best and brightest creative minds aren’t paid $20/hour and hired straight out of some two-year technical college. They work at agencies and …
2011: Good, Bad And Fugly (Part 2) December 30, 2011 by Super User (Link to Part 1: The Good …) I’m going to look more at trends, as opposed to calling out people, organizations or projects. That serves no particularly good purpose. But let’s just say the environment is target-rich. Common Sense The other day, I was standing outside one of those mall body lotion shops that seem …
2011: Good, Bad and Fugly (Part 1) December 29, 2011 by Super User I wasn’t going to do a 2011 look-back thing because frankly, I operate in a little bit of a bubble in my home office and live bait shop, and don’t get out to see enough that I could tell you what really was the best and worst. How do you see everything, or even a …
Happy Holidays December 23, 2011 by Super User I wrote up a Dear Santa thing this afternoon, just like last year’s letter. But after reading it through a couple of times, I decided Mr. Crankypants needed to get spiked. Not enough love. Too much “For Pete’s sake smarten up!” So, have a great holiday break if you get one. I hope 2012 is …
Congrats To Brian Ardinger, Dad Again December 22, 2011 by Super User Congratulations to Brian Ardinger, a Sr. VP at the software firm Nanonation and president of the Digital Screenmedia Association. He tweeted this afternoon about the birth today of his new son, Bodie Graeme, 8lbs, 20.5 inches. From digging around quickly online I see Bodie already has a big sister, Lily.
