ScreenReach Testing Mobile Shop And Buy With PayPal December 13, 2011 by Super User [youtube id=”jsP0oDaYi9I” width=”600″ height=”350″] My friends at interactive mobile start-up ScreenReach have a very intriguing trial project underway with online payment giant PayPal, effectively bridging media on shop windows with a mobile app consumers can use to browse and buy product even when the stores are closed. As reported on The Next Web, “An interface …
Ad Business Going Mad About Meta Data December 13, 2011 by Super User Anyone who produces creative or is tasked with the actual job of getting the right media to the right screen at the right time will find this interesting. MediaPost is reporting how Madison Avenue’s top trade associations are formally making a push to standardize metadata into the creative production process, with the goals of reducing …
Is 0.5% Engagement A Measure Of Success? December 13, 2011 by Super User A recent press release about an interactive screen program in UK shopping malls didn’t seem all that interesting – particularly one trying to get kids to dance with virtual penguins – so I skipped on by it. But Barnaby Page at ScreenmediaMag.com read the release more carefully and got his calculator out – and made …
rAVe: LCD Price-Fixing Suit Settled December 12, 2011 by Super User After the $585-million government fine for price-fixing, Sharp, Samsung, Chimei Innolux, LG and four other LCD manufacturers now must pay $388 million to settle the class-action suit from end users. The companies won’t admit to the crime, but they agreed on the settlement in a price fixing case from a 2007 class action lawsuit. That …
Pre-DSE Golf Tourney Back For 2nd Year December 12, 2011 by Super User The Digital Signage Federation is going ahead with its second annual pre-Digital Signage Expo golf tournament at the TPC Las Vegas golf course on March 5th, the Monday of DSE week and a day ahead of the conferences, final booth set-up and the big Preset Group mixer. Tournament proceeds will go to support the scholarship …
Canadian retailer Mark’s rolling out store redesigns with ADFLOW solution December 12, 2011 by Super User ADFLOW Networks seems to be on a bit of a roll lately. On the heels of a nice joint marketing deal with Acosta and an announced rollout of interactive health stations in Rite-Aid store, the Burlington, Ontario-based software firm is announcing a deal to be the digital signage provider “for all store redesign initiatives” for …
DSA does digital signage, but not that DSA December 9, 2011 by Super User This is kinda funny … I was on Digital Signage Today looking at a story and noticed an ad embedded in the story, to: Get Creative with Digital Signage from DSA Hmmm. The DSA, aka Digital Screenmedia Association, is directly marketing a solution??? And they have a new logo! Well, no. Turns out this is …
Lou Giacalone joins consulting ranks December 9, 2011 by Super User We welcome Lou Giacalone to the august and ever-building ranks of digital signage smarty-pants for hire. Portland-based TargetPath announced Thursday that Lou has signed on as Vice President, Digital Media Client Services for the consulting group, focused on developing new business and guiding existing clients on digital media strategy and technology. Giacalone will work out …
Another big tech distributor adds content component December 9, 2011 by Super User The drive to sell content as a SKU in a digital signage order continues, this time with Tech Data doing a deal with Saddle Ranch Digital for “an exclusive line of SKUs specifically developed for Tech Data to complement its full line of content creation and management services.” “Our new partnership with Tech Data brings …
NYC impressions, inc. pix December 9, 2011 by Super User Back at the Bait Shop and home office after three wet, tiring days in New York. Few things are more magical than seeing the city at Christmas time amidst heaving rains, umbrella-destroying wind gusts and people who walk four-abreast on crowded sidewalks, at about a three feet an hour pace. Oh well, Thursday was …
