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Adtech Firm Ivee Partners With Taxi Tech Firm CMT For New Approach To DOOH Screens In Back Seats Of Rideshares And Taxis

Another adtech/media company is taking a run at turning the back seats of hired ride vehicles into a media environment with the Chicago-based “software mobility company” Ivee launching what it calls Smart Taxi, in a partnership with NYC-based taxi technology company Creative Mobile Technologies (CMT). The core concept is tablet-sized screens in the back seats …