The headline: IGEL and LG Spearhead a Dynamic Digital Signage Revolution with New LG CreateBoard Display Solutions, Powered by IGEL OS
This announcement got my attention because it involves LG, one of the larger tech companies in this sector, and the suggestion that some new product partnership is going to spearhead a Dynamic Digital Signage Revolution.
But … unless I’m really missing something, this “expanded partnership” doesn’t even apply to what we’d generally call digital signage – as it has to do with a small handful of thin client devices like a couple of desktop monitors, a special laptop and LG’s CreateBoard – which is a collaboration display for classrooms and meeting spaces. Admittedly, the CreateBoard – like other collaboration displays – could run digital signage messaging when not being actively used for teaching or meetings.
So I don’t know why this press release goes hard with the assertion that this is a thing for digital signage purposes, but it does …
“LG’s innovative digital signage solutions are revolutionizing how organizations manage, process and communicate information to the masses within several different vertical markets,” sys Jim Airdo, Senior Vice President of Strategic Alliances, IGEL. “Together, our strategic collaboration opens doors for customers across a range of industries, empowering them to create seamless digital environments that captivate and inform audiences without risk or compromise.”
“This new collaboration marks another milestone in our longstanding partnership with IGEL,” says Nicolas Min, Senior Vice President at LG Business Solutions USA. “It builds on our partnership which has proven its success through the support and trust of our mutual customers and partners who, over the years, have reaped the rewards of our collaboration, enjoying enhanced flexibility for their cloud-enabled digital workspaces.”
At the heart of the LG and IGEL partnership lies a shared dedication to enhancing the customer experience. With IGEL’s cloud-based software solution, IGEL has further streamlined the management of LG’s state-of-the-art displays. Through the integrated IGEL Cloud platform, users access many cloud solutions tailored for LG digital signage, interactive displays, video walls, and commercial TVs, all within a user-friendly management environment. This integration enables organizations to explore, subscribe to, and effortlessly manage LG’s advanced display solutions, ensuring a seamless, secure and engaging digital experience for all.
I won’t explain what IGEL does because it is way over my head … but here’s what the company says:
IGEL is the leader in providing a secure endpoint OS for enterprises now and next. Designed for VDI, DaaS, SaaS and secure browsing, IGEL OS delivers a first-class user experience while being seamless to manage – saving money, fuelling growth, supporting sustainability and driving organizations forward. IGEL OS supports a Zero Trust approach to security through the unique IGEL Preventative Security Model removing the attack vectors often exploited by bad actors.
The new digital display solutions leverage the IGEL Preventative Security Model to help minimize the attack vectors of digital display devices. Using a secure Linux operating system, IGEL OS delivers a solid Zero Trust foundational approach to IT security for this new generation of LG CreateBoard technology solutions. As a result, LG commercial displays and digital signage solutions, featuring integrated IGEL OS, are easier to manage, protect and control for a more secure OT and IoT experience.
I don’t have the technical chops to say this with any certainty, but I’m not sure how LG smart displays – the bulk of its digital signage hardware offer – could support a specialized Linux operating system for thin clients when they already run LG’s webOS operating system … so how this might apply to LG’s real digital signage business escapes me.
Weird announcement …