Indoor Positioning Using Nothing But LED Lighting May 22, 2015 by Super User This is cool. The lighting division of the tech multinational Philips is testing new technology that enables highly accurate, anonymous indoor location and navigation using nothing but banks of overhead LED lighting to inform a smartphone app. The lighting does the traditional job – illuminating a store – but each LED node has something called …
Digital Signage Biggest Growth Driver For Internet Of Things Business: Report May 20, 2015 by Super User The tech market intelligence firm International Data Corporation has issued an industry forecast that suggests digital signage is the biggest growth driver globally for the so-called Internet of Things. The IoT market is expected to grow by 19% this year, says the forecast, with the biggest bump among vertical industries coming for the one that gets stuff …
Live Data Screens At Heathrow Baggage Claim Answer Taxi Or Train Question May 16, 2015 by Super User When I am consulting with clients I speak a lot about moments and relevance – putting screens and content in place that really speak to that moment. Here’s a great example of a company putting that in practice: There are screens now at London Heathrow Terminal 2 that tell arriving passengers, as they are standing …
Wayfinding: Big Directory Or Little Screen? May 12, 2015 by Super User I sometimes wonder about the long-term prospects for companies that do touchscreen wayfinding directories but limit the solution to those big screens. To me, and probably an awful lot of people, the real wayfinding tool is in the consumer’s hand – their smartphone. The digital signs can be launchpads to get people using apps, but …
UPDATED: Google’s New Chrome Release Lowers Hurdle For Beacons Adaptation April 20, 2015 by Super User UPDATE: Since this post went up I have had some people poke around and let me know the enthusiasm for this development may be a little premature, like 8-12 months. Blue Bite founder Mikhail Damiani pays a lot of attention to any technology that bridges media to mobile, including beacons. I asked him what was …
Blue Bite, Partner Freckle IoT Creating Aggregated Beacons Proximity Ad Network April 10, 2015 by Super User Blue Bite is a NYC start-up that’s been hanging out around the edges of the digital signage and digital OOH sectors for a few years – marketing the capability and know-how to bridge smartphones and screens with tech like QR codes, SMS and NFC tags. The announced this week a deal with a Toronto company …
How The Internet of Things Delivers Experiential Wayfinding March 28, 2015 by MohamedGhalayini Guest Post: Chris Wiegand, Jibestream The ‘Internet of Things’ is a popular term bouncing around the technology sector at the moment. In fact this section of the market is earmarked for extraordinary growth; predictions are putting it at the largest device market in the world by 2019. In its simplest form, the Internet of things …
