Taggalo Mashes Up Beacons, WiFi And Video Analytics To Tell Retailers What Shoppers Are Up To November 2, 2015 by Dave Haynes The Italian/UK start-up Taggalo has launched a new gadget and service it says blends three technologies to provide retailers and brands richer insights about consumer behavior and interests in the aisles. The device combines a camera that does face pattern detection, a sensor for WiFi tracking and a Bluetooth beacon. The device spits out analytics …
Raspberry Pi Gets Custom Manufacturing October 28, 2015 by Dave Haynes Web traffic tells me there are a lot of people out there interested in using Raspberry Pi micro-computer boards as digital signage players, since it is possible to put together a player for less than $100. That crowd will be interested in news that the Raspberry Pi Foundation’s commercial subsidiary, Raspberry Pi Trading, will offer the main …
How A Company Saved $500 Million By Using Digital Signage October 23, 2015 by Dave Haynes In my old newspaper editor days, I verbally slapped around my reporters if they did something called Burying The Lede – putting the big news at the end of the story, if they got it in there at all. I needled a guy from EY (aka Ernst and Young) the other day at the Four Winds …
This Teeny PC Would Run Digital Signage On Windows, Linux OR Android October 19, 2015 by Dave Haynes The substantial crowd out there that is endlessly looking for gear that drives capital costs out of digital signage projects will undoubtedly be intrigued by a planned Kickstarter campaign to develop a tiny x86 microcomputer that would run Windows, Linux OR Android 5.0. The units would cost roughly $100 USD in volume. That’s substantially more than a …
Chromebox Digital Signage Players Will Soon Double As Bluetooth Beacons October 6, 2015 by Dave Haynes There’s been lots of chatter about the interplay of digital signage and Bluetooth Low Energy Beacons, so it’s interesting to read that signage networks running on Chromeboxes will soon be able to use the players as the beacons, via Google’s emerging Eddystone protocol. That set-up enables Chromeboxes to shoot URLs to smartphones with Bluetooth enabled. …
Projects: Slovenian Capital Using Visionect’s Smart E-Displays On Transit Stops September 2, 2015 by Dave Haynes The Slovenian smart display firm Visionect is working with officials in the capital city, Ljubljana, on sets of street-level bus stop displays that use electronic paper. Running on Visionect’s hardware and software, the new electronic paper screens show bus schedules, arrival information and potential route changes on four bus stops along Ljubljana’s central district. The value …
Capital Networks, OPTiFi Partner On New Audience Analytics Tech September 2, 2015 by Dave Haynes Digital signage and broadcast software company Capital Networks has entered into an interesting partnership with a small company that enables consumer behaviour metrics by picking up on smartphone signals. OPTiFi uses wireless sensing to anonymously register smartphones that come into a zone, and build aggregate patterns of what all those people do and how they …
Asus Announces Set Of $129 PCs On Sticks September 2, 2015 by Dave Haynes The gap continues to close in the battle over the lowest cost technology for putting digital signage in the field, with news this morning that Asus is marketing a $129 PC on a stick that has an Intel processor under the teeny little hood. The Asus VivoStick PC measures 5.4? x 1.3? x 0.6? and like …
Blue Bite Launches Dual-Mode Beacon Platform August 27, 2015 by Dave Haynes New York-based Blue Bite, which has been working for years with digital OOH companies on tech that bridges smartphones to screens, has launched a new BLE beacon solution intended to make it much easier for marketers to reach consumer. The big fuss around beacons in the last 3-4 years has always included the caution that for …
DSrupted: How Dynamic Data Will Soon By The Digital OOH Norm August 26, 2015 by Dave Haynes I was very, very pleased when Martin Porter of the big digital OOH agency Posterscope agreed to speak at DSrupted next month. A subset of the company – called Liveposter – is doing work that harvest, harmonizes and mashes up real-time data to execute hyper-local, hyper-relevant ad campaigns. Data is a big topic at DSrupted, …
