How Data Has Become Retail’s New Battleground March 7, 2016 by Jeffrey Weitzman GUEST POST: Todd Lewis, Spatial DNA Informatics Bricks-and-mortar locations are undergoing a revolution similar to e-commerce in the mid-2000s, with personalized shopping experiences linking the online and real-world experience Retailers are struggling with brand loyalty at the same time they are trying to come to terms with the massive troves of data available to them. …
DSE 2016 Booth Field Guide: AdMobilize March 4, 2016 by Dave Haynes AdMobilize, Booth FT3 Miami Beach-based AdMobilize will be at DSE for the first time, showing off its sensor-based analytics platform. This is what Mike Neel, the company’s marketing head, says visitors should expect. Why do people going to DSE need to put your company on their Must See list of booths? AdMobilize is disrupting how the …
What Is Beacon Technology And Why It’s Here To Stay March 2, 2016 by Jon SprouleGuest Post: Milla Tomova & Nadia Terzieva, 2point0 Concepts You’ve probably heard about Bluetooth beacon technology, and wonder what it’s all about. Simply put, these gadgets are awesome, cheap and have a myriad of applications for your business. Beacons are small devices that can talk to a receiver (such as a smartphone with an appropriate …
In Digital Signage, Old Can Be New Again … Apparently February 1, 2016 by Dave Haynes It was about a year ago at some trade show that I walked by a vendor booth that was trumpeting how lifting an item off a shelf would trigger content on a screen. And wasn’t that amazing!!! Well, it was kinda neat when I saw it for the first time eight or nine years earlier, …
Research Firm Peoplecount Launches Audience Analytics Platform Built Around Smartphones Looking For WiFi January 27, 2016 by Dave Haynes Toronto research firm Peoplecount, which has focused for many years on out of home and place-based media, has developed its own WiFi-driven location analytics platform, called Placescount. The system passively detects WiFi-enabled smartphones, delivering real-time metrics on dwell time, return trips and footpath analytics. The turnkey service is geared to out-of-home and place-based media operators, as …
Zotac PC Stick Ups Power Over Intel’s Compute Stick January 4, 2016 by Dave Haynes Teeny PC maker Zotac has announced a PC on a stick to compete with Intel’s own Compute Stick, and arguably other devices like the Asus Chromebit and countless Android-ARM HDMI sticks. The Zotac PC Stick’s main difference from the Intel gadget released last year is its Intel Atom z5-Z8300 Cherry Trail processor, as opposed to the …
Is Eddystone The Game-Changer For Beacons In Retail? December 16, 2015 by Nir Doron GUEST POST: Paul Croubalian, The Customer Experience Group For 132 years, the Eddystone lighthouse has stood on the treacherous Eddystone Rocks in Devon. Its light has shown out over the waters warning mariners and saving them from impending doom. Now, its namesake sets similar sights on saving retailers, restaurants, hotels, et al. Eddystone just might be the …
IntuiLab’s Interactive Touchscreen Toolset Now Includes Rich Data Tracking Capabilities November 20, 2015 by Dave Haynes The French interactive software firm IntuiLab has pushed out a new version of its IntuiFace platform – which enables people to develop touchscreen applications without having any real coding skills – that layers in what it calls enterprise-class data tracking capability. The company, which also has an office in Boston, says IntuiFace v5.2 now addresses everything from fully …
Adflow Gets U.S. Patent Grant On Interactive Retail Technology November 15, 2015 by Dave Haynes The guys up the street from me at ADFLOW Networks have announced a new patent grant for the process of lifting and looking at products in retail environments. The longtime signage CMS firm, based in Burlington, Ontario, says U.S. Patent No. 9,152,986 for “lift and touch” technology simplifies the complex problem of maintaining and updating content related to …
Live Data Is Great, But Clutter, Not So Much November 11, 2015 by Dave Haynes I really like the automated content approach and utility that start-up TransitScreen is bringing to digital signage, however I can’t help but think the cluttered layout rule that applies to every other kind of digital signage should apply with this stuff, as well. In short, there’s way too much going on at once on those screens. …
